HEALTH

NCHS: OTC switch approval of Plan B broadened access to emergency contraception

BY Michael Johnsen

ATLANTA — Between 2006 and 2010, 1-in-9 sexually experienced women between the ages of 15 and 44 years had used emergency contraception at least once, the National Center for Health Statistics noted in a report released Wednesday. Use of emergency contraception, such as Plan B One-Step, was the most common among women between the ages of 20 and 24 years, those who never married, Hispanic or non-Hispanic white women, and those who attended college. 

That compares with 2-in-5 women who used emergency contraception in 2002 and fewer than 1-in-10 women in 1995. 

Overall, the study shows that switching emergency contraception products over-the-counter for women older than 17 years has increased access to the treatment and presumably prevented many unwanted pregnancies from happening. 

Half of the women who used emergency contraception reported having used it because of fear of failure of another form of contraception. Most women who had used emergency contraception had done so once or twice, the report noted — 59% had used it once, 24% had used it twice and 17% had used it three or more times.

"When looking at age differences, it should be kept in mind that not all women had access to emergency contraception during the earlier portion of their reproductive years," study authors observed in their conclusion. "It was expected that older women would have used emergency contraception less frequently than younger women for reasons of both supply and demand — emergency contraception was not FDA approved in their early reproductive years, and the use of sterilization as a contraceptive method increases with age, consequently decreasing the potential demand for emergency contraception," the authors wrote. "Additionally, differences across marital status and other groups presented here could be confounded by age; for instance, married women are on average older than never-married women."

 


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HEALTH

Carex revamps both consumer and trade websites

BY Michael Johnsen

NORWELL, Mass. — Carex Health Brands on Thursday unveiled a revamped website featuring both a consumer-centric and a business-to-business version.

“We feel this new website design reflects who we are as a company and better serves both our consumer-facing and B-to-B customers," stated Jeff Swain, VP marketing, Carex Health Brands. "Every day at Carex we seek to improve the quality of life of our consumers and to better serve our resellers. This web site is a giant leap forward toward accomplishing those goals.” 

The consumer side of the website was built as a solution-based tool to assist caregivers and end-consumers in making product decisions. The website offers a new feature that allows users to sort and shop by condition or disease state vs. a specific item or brand. Products can then be added to the online shopping cart and purchased via Carex’s website. An instruction manual is available in the “download” tab underneath each product.

Also on the consumer side of the website is a newly revamped Carex Care Connection, an online community created for the Carex consumer as an informational resource and an outlet to share.

The B-to-B version of the website is organized by brand. Buyers can make quick order lists of items they purchase on a regular basis, create an order based on items and quantity, and then easily route approvals.


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Swisse Wellness places 15 supplements on Walgreens shelves

BY Michael Johnsen

CHICAGO — Swisse Wellness, one of Australia’s leading multivitamin brands, on Thursday announced availability of 15 of its most popular multivitamins and dietary supplements through Walgreens. 

"We are impressed by Swisse’s growth, commitment to its principles and the research investment in the premium quality of their multivitamins and supplements," stated Robert Tompkins, divisional VP and general merchandise manager for Walgreens.  

Academy Award winner Nicole Kidman is the global face of Swisse Wellness and will be featured in the brand’s U.S. marketing campaign, Swisse noted.

"Our carefully selected premium ingredients and researched formulations are key differentiators for Swisse products. We believe in providing vitamins and supplements that absorb and perform at high levels and are supported by research," stated Radek Sali, CEO of Swisse Wellness. "Our philosophy is to put our consumers first and deliver on our core principles to celebrate life every day." 

The company’s U.S. expansion includes opening an office in Chicago, introducing additional product lines and entering new retail partnerships.  

The new brand lineup hitting VMS shelves include the company’s multivitamins, Men’s Ultivite F1 and Women’s Ultivite F1, Swisse Ultiboost Wild Krill Oil and Ultiboost Co-Enzyme Q10. Swisse U.S. products are made in America, the company noted. 

DSN recently sat down with Sali for some insights into the company’s approach to the U.S. launch. 


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