NBTY names Ester-C contest winner
RONKONKOMA, N.Y. — NBTY on Monday identified Marilyn Hatch of Sugar City, Ind., as the grand prize winner of the “Ester-C 24/7 Mom Contest.” Hatch was awarded an eight-day/seven-night cruise for two to the Mediterranean.
“The response to the Ester-C 24/7 Mom Contest was overwhelming,” stated Ester-C brand spokeswoman, Stacia Park. “We would like to thank all our entrants and wish everyone a Happy Mother’s Day.”
Hatch was selected because of an essay submitted by her daughter who wrote: “I have a 24/7 mom! As mother of 10 adopted, multicultural children, she has done well teaching us love is all that matters. She has brought us in from all walks of life and catered to each and every specific need. She’s constantly on the go making meals, sending kids to school, volunteering in classrooms and making our house a home. She’s always cheering us on, from every soccer, basketball, gymnastics and piano event, to helping with homework. When my brothers wanted to go to basketball camp and the finances weren’t there, she gave up her one guilty pleasure, getting her nails done for a year, to send the boys off. Besides having 10 kids and a 13-month at home, she watches my baby every night so I can finish school. No matter what she has going on, she is always there, encouraging, loving and guiding. We love you, Mom!”
Spotlight on PreHistin in new ad campaign
IRVINE, Calif. — Cobalis on Tuesday began airing 60-second television commercials in support of its PreHistin allergy defense formula across national cable and satellite networks as part of a planned $5 million spend, the company announced.
“We are excited to announce the start of our national TV campaign for PreHistin, which was selected as Best New Product of 2011 out of a field of over a thousand products at the recent ECRM Cough, Cold and Allergy show,” Cobalis CEO Marty Marion said. “We are committed to supporting those retailers and pharmacies who are selling PreHistin, and television is just one of the support channels we are engaging to drive traffic, stimulate brand awareness and increase sales.“
The commercials were created to help build the PreHistin brand to consumers and allergy sufferers. The spots present the PreHistin story and prompt viewers that PreHistin now is available at pharmacies, and to “ask your pharmacist for PreHistin today.”
FDA: Dietary supplements distributed bear close resemblance to popular antibiotic
TUCKER, Ga. — A recent Food and Drug Administration inspection prompted the recall of dietary supplements distributed by Multi-Mex Distributor, the company announced Monday. According to an FDA post, the supplements in question bore a close resemblance to antibiotics available in Mexico and may have been confusing to Hispanic consumers.
Warnings of these dietary supplements made news in Texas on April 28, when four children were taken to a medical center due to worsening illnesses after being given dietary supplements that their parents may have believed were antibiotics. Giving the dietary supplement delayed legitimate medical treatment, the FDA reported.
“Although the labels were printed in English and Spanish, the packaging appears to be an intentional marketing ploy to mimic antibiotics and directed at Hispanic buyers,” the agency stated. “It was determined the children had been given a dietary supplement, Amoxilina, which the parents may have believed was the antibiotic amoxicillin.”
The products were distributed in the following states: Georgia, Tennessee, California, Illinois, Texas, North Carolina, South Carolina, Colorado and Indianapolis.
For a listing of the universal product codes, click here.