BEAUTY CARE

NBA star Carmelo Anthony becomes spokesman for Ultra Sheen Men

BY Antoinette Alexander

NEW YORK — Ethnic hair care brand Johnson Products has inked a multiyear deal with NBA star Carmelo Anthony to be the corporate spokesman, lending his voice and celebrity status to the Ultra Sheen Men line.

The deal will feature Anthony in advertising and promotional campaigns, cause-marketing and community outreach programs, as well as in personal appearances for JPC and Ultra Sheen Men. Anthony also will be involved in the development of innovative new grooming products for JPC.

As previously reported by Drug Store News, JPC entered the men’s grooming arena with the fall 2010 launch of Ultra Sheen Men. The Ultra Sheen Men grooming collection is targeted to the trendsetting man who has style and swagger. The collection includes Super-Hold Hair Dress, Wave Conditioning Pomade, Lite Crème Moisturizer With Shea Butter and Grooming Gel.

"We are very excited to leverage the strong position in the ethnic hair care space that Johnson Products has to launch our new men’s line. Our team sees a lot of opportunity and growth in the men’s sector, which doesn’t typically get a lot of attention," said JPC CEO Eric Brown. "Adding Carmelo Anthony to the Johnson Products family, as well as having him represent the Ultra Sheen Men brand to the community, will certainly bring excitement to our new brand."

JPC’s partnership with Anthony is the first of its kind for the new management team at JPC. In March 2009, JPC was acquired from Procter & Gamble with the combined investments of RC Fontis, St. Cloud Capital and Plus Factor, an African-American management team. In two years, the new team at JPC has successfully reorganized the company and its worldwide distribution.

"I am very excited about joining the team at Johnson Products Company. I have fond memories of Ultra Sheen products from my childhood days, and they have such a long-standing and rich reputation that it was very easy for me to agree to be a part of this new effort," Anthony said. "Being a part of the Ultra Sheen Men launch and influencing young men to ‘Step Up Their Game’ in every aspect of their lives is truly what I am all about."

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BEAUTY CARE

Making waves with Goody

BY Antoinette Alexander

ATLANTA — Hair accessories brand Goody is making it easy to create sexy summer waves with its new Summer Waves foam rollers available this month at Walgreens.

The rollers have a contoured shape and new design to create natural-looking waves, the company stated. The pack of 15 large foam rollers features built-in clips so there’s no additional pins or clips required.

To use, start with damp hair. Make a deep side part, sectioning the damp hair into 2-in. sections. Open both side clips, and wrap the end of the hair over the roller, continuing to roll under toward the scalp. Snap both clips to secure the roller. To set the style, allow hair to dry completely or sleep in rollers overnight. Fold back the clips, and unroll slowly from hair. Finally, run fingers through hair to loosen the summer waves.

The Goody Summer Waves foam rollers have a suggested retail price of $10.99.

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Majestic Drug Co. names national sales, marketing manager

BY Antoinette Alexander

SOUTH FALLSBURG, N.Y. — Majestic Drug, a manufacturer of niche oral care and personal care products, has promoted Nilda Oyola to national sales and marketing manager.

"Innovation, creativity and energy are at an all-time high at Majestic with the promotion of Nilda to national sales and marketing manager. Hired as a receptionist 23 years ago, it wasn’t very long before Nilda’s intelligence and commitment to Majestic Drug was recognized. She was promoted on numerous occasions attaining positions of greater and greater responsibility, including assistant to the president, office manager, head of accounts receivable/payable, head of international customer service and now, national sales and marketing manager," stated president Larry Fishman.

"At Majestic, we make it a point to recognize and support quality — whether it is in a valued employee like Nilda or in the products we sell," Fishman added. "We are pleased to have provided Nilda with the opportunity for success. We recognized her potential, acknowledged it and supported her in the decision to pursue a college degree while working full-time."

In May 2010, while attending SUNY Orange to earn her degree in business administration, Oyola was 1-of-76 students, selected from several thousand applicants nationwide, to participate in the National Community College Aerospace Scholars pilot program. This opportunity culminated in a three-day workshop held in Houston where Oyola toured NASA and met with astronauts.

"That trip was a highlight in my life. I left NASA completely energized and inspired. As I continue to work towards my MBA at SUNY New Paltz School of Business, I cannot wait to apply what I have learned to my new position at Majestic," Oyola stated.

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