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Navarro teams up with StoreBoard Media

BY Antoinette Alexander

MIAMI Navarro Discount Pharmacies, which operates 28 stores in Miami, has partnered with in-store billboard network StoreBoard Media.

“We have heard great things about StoreBoard Media and are eager to begin participating in their ad network. Their custom-designed security pedestal advertising will ‘dress up’ our entranceways and provide another enhancement to our customers’ overall shopping experience,” stated Cristy Leon-Rivero, VP marketing for Navarro.

StoreBoard Media owns the rights to place its billboards on the security pedestals that are at the entrance to chain stores nationwide. Their billboards generate more than 1 billion gross impressions every four weeks, according to StoreBoard Media.

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FDA approves Vivitrol

BY Allison Cerra

SILVER SPRING, Md. The Food and Drug Administration approved a drug to treat and prevent relapse after patients with opioid dependence have undergone detoxification treatment.

Vivitrol is an extended-release formulation of naltrexone — which works to block opioid receptors in the brain — administered by intramuscular injection once a month. It only is administered by a physician.

 

"Addiction is a serious problem in this country, and can have devastating effects on individuals who are drug-dependent, and on their family members and society," said Janet Woodcock, director of FDA’s Center for Drug Evaluation and Research. "This drug approval represents a significant advancement in addiction treatment."

 

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‘Avatar’ phone covers make their debut

BY Allison Cerra

SAN FRANCISCO A creator of customized mobile phone covers and electronic devices has developed designs that feature images from the Academy Award-winning film “Avatar.”

“‘Avatar’ featured iconic imagery and memorable characters that captivated movie-goers around the world,” said Coveroo’s CEO and co-founder Karl Jacob. “Coveroo brings these characters and images to consumer’s phones and other personal electronics using our unique HighColor and Laser Engraving process.”

 

Coveroo will initially offer 20 designs from the film for purchase at Coveroo.com. Fans can pick from a selection of engraved and vibrant HighColor “Avatar” characters and scenes, with prices starting at $19.95.

 

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