Navarro spotlights private-label brand at Hispanicize 2014
MIAMI — Navarro Discount Pharmacy’s chief marketing and merchandising officer Cristy Leon-Rivero and VP operations Vince Urrutia spoke earlier this week at Hispanicize 2014, the largest annual event in the nation for Latino trendsetters and newsmakers.
On April 4, Rivero and Urrutia spoke to attendees about market research and how to develop and launch a successful private-label brand marketed to Hispanics. The model they spoke of was Navarro’s Vida Mia, the first bilingual private-label brand in the United States targeting Hispanics across a range of categories with product packaging in English and Spanish. To date, Vida Mia has sold more than 7 million product units comprised of approximately 1,000 SKUs, and has won numerous private-label awards.
Now in its fifth year, Hispanicize 2014 attracted more than 1,700 Latino professionals from the industries of blogging, journalism, music, marketing, film and business. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the United States.
Clif Bar launches Kit’s Organic Fruit + Seed
EMERYVILLE, Calif. — Clif Bar on Tuesday introduced Kit’s Organic Fruit + Seed, a snack bar made with all organic fruit and seeds. Kit’s Organic Fruit + Seed is the vision of Kit Crawford, owner and co-chief visionary officer of Clif Bar, whose passion for organic farming and kitchen-crafted food inspired this bar. Motivated by her own experiences on her family farm and in her kitchen, Kit’s Organic Fruit + Seed is made with only a handful of ingredients and no added sugar.
Kit’s Organic Fruit + Seed is launching at a time when consumer interest in seeds is increasing. From new community gardens to regional seed libraries, the public continues to examine how the seeds we sow affect the quality, nutrition, cost and environmental impact of food. As president of the Clif Bar Family Foundation, Kit Crawford spearheaded the launch of Seed Matters, an initiative designed to improve and protect organic seeds to ensure an adequate supply of nutritious and productive crops that benefit people and the planet.
“I’m constantly amazed by the power of seeds. They may be small, but they are mighty — surprisingly nutritious and come in so many interesting flavors and textures,” Crawford said. “In crafting Kit’s Organic Fruit + Seed Bar, we’ve combined some of my favorite organic fruits and seeds to create delicious new flavors of our own that we can’t wait to share with our fans.”
Kit’s Organic Fruit + Seed joins Kit’s Organic Fruit + Nut to round out a portfolio of nutritious and organic snack bars. The entire line is USDA-certified organic, gluten-free, soy-free, dairy-free and contains 200 calories or less.
Available in four flavors — Apricot Sesame Seeds, Cherry Pumpkin Seeds, Lemon Vanilla Chia Seeds and Coconut Sesame Seeds — Clif Kit’s Organic Fruit + Seed bars are available in natural food stores and at ClifBar.com at a suggested retail price of $1.59 per bar.
Ohio governor tours AmerisourceBergen’s next-generation pharmaceutical distribution center
COLUMBUS, Ohio — Ohio Gov. John Kasich got his first look on Tuesday at what’s being called a next-generation pharmaceutical distribution center — under construction in central Ohio.
AmerisourceBergen’s new national distribution center will process approximately 96 million units of medication daily. The facility is expected to employ 100 associates when it opens in the fall of 2014. The company already employs nearly 500 people in the Columbus area.
“Our business is about shaping healthcare delivery,” stated AmerisourceBergen president and CEO Steve Collis. “This new national distribution center is the nucleus of our nationwide pharmaceutical distribution business. It helps people get the medication they need, when they need it. It makes it easier for manufacturers to deliver their product. And it helps improve the lives of millions of patients.”
AmerisourceBergen officials reported that the new 87,000-sq.-ft. facility will serve as a distribution hub for the company’s pharmaceutical supply chain management business. It is a conduit between pharmaceutical manufacturers, retailers and licensed healthcare providers.