BEAUTY CARE

Navarro Discount Pharmacy unveils private-label line at PLMA show

BY Antoinette Alexander

MIAMI — Navarro Discount Pharmacy, a Hispanic-owned pharmacy retailer and an MBF Healthcare portfolio company, unveiled its private-label line, Vida Mia, at the Private Label Manufacturers Association Annual Trade Show in Chicago.

Navarro participated in the Latino Markets section of the show, displaying the new Hispanic-oriented store brand products from retailers. The 2011 theme of the show, which ran from Nov. 13 to 15, was "It’s a Store Brands World."

As reported by Drug Store News in April, the Vida Mia (“my life”) line features bilingual packaging. Magellan Distribution Solutions, a wholesale and export company that is a wholly owned subsidiary of Navarro, launched the line.

Vida Mia is the first brand in the United States targeting Hispanics across a wide range of categories, including over-the-counter medicines, household, beauty, food, body and baby. With more than 300 SKUs, Vida Mia will roll out soon to all 30 Navarro Discount Pharmacy store locations in Miami, online at Navarro.com and on a wholesale basis to retailers in Latino markets in the United States, such as Texas and California, plus Latin America. Navarro will offer the Vida Mia label as a license program to other retailers around the country who have a strong Hispanic customer base.

“Having a solely Hispanic focused brand such as Vida Mia with bilingual product packaging will allow us to better cater to our market, which lacks culturally relevant products which appeal to this growing and diverse population.  We will also continue satisfying our loyal customer base, who were instrumental in developing this brand and come to Navarro for both value and quality,” Navarro Discount Pharmacy CEO Juan Ortiz said. “We have also received strong interest to date from retailers in Texas, California and Latin America, with strong Hispanic customer bases who wish to buy the Vida Mia products on a wholesale basis.”

Navarro’s marketing campaign for the launch of the Vida Mia brand includes in-store product sampling and coupon offers.

The Vida Mia product categories include:

  • Mi Casa (home) – Household and kitchen items such as bleach, batteries, appliances, coffee cups and paper goods;

  • Mi Cuerpo (body) – Soap, shampoo and lotions;

  • Mi Salud (health) – OTC items and equipment such as blood pressure and glucose monitors;

  • Mi Bebe (baby) – Diapers and baby items;

  • Mi Belleza (beauty) – Makeup, nail polish and beauty accessories; and

  • Mi Sabor (taste) – Coffee, plantain chips, cookies, rice, sugar and other food.
     

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Rite Aid gives early start to Black Friday

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid is pushing Black Friday up by a day.

The retail pharmacy chain said Monday that it would offer deals starting on Thanksgiving Day. Black Friday is the name popularly given to the day after Thanksgiving, when retailers across the country offer deep discounts for the holidays, often prompting shoppers to line up at the store doors early in the morning and rush in once they open.

Additional savings are being given to Rite Aid’s 44 million Wellness+ loyalty program members, who will have "Three Days to Save" between Thanksgiving and Saturday on such holiday-related items as gift cards, wrapping paper, lights, small appliances, digital cameras and others. The chain also is issuing "Black Friday survival guides" to Wellness+ members and Rite Aid’s Facebook fans, offering shopping "survival tips" and special prices on products.

"With 4,700 convenient locations and regular Thanksgiving hours, Rite Aid wants to help customers get a great start on their holiday shopping," Rite Aid SVP marketing John Learish said. "Our shoppers will also find great deals on some hot holiday gifts, including some fun finds they may not have expected to see at the neighborhood drug store."

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Japonesque introduces snap-on makeup brush collection at CVS locations

BY Antoinette Alexander

SAN RAMON, Calif. — Japonesque, a maker of beauty supplies, has announced that its Artist Tools by Japonesque — an interchangeable, snap-on makeup brush collection inspired by Hollywood — is available exclusively at CVS locations nationwide.

Featuring a three-piece starter set and five different makeup brush heads, Artist Tools by Japonesque is designed to have everything a beauty maven needs. The collection includes:

  • Starter set: Includes a dual-ended magnetic brush handle that connects to all Artist Tools brush heads; foundation brush head, ideal for blending foundation and concealer; angled eye liner brush head for controlled contouring and detailed eye lining. Suggested retail price is $12;
  • Powder brush: ideal for applying powder, bronzer or shimmer to face and body. SRP $9;
  • Shadow crease brush: expertly define and shape eyes. Sweep the brush back and forth starting at the middle of the crease and working your way to the outer corner of the eye. This will blend darker shadow for definition and contour. SRP $4;
  • All over eyeshadow brush: ideal for adding color from lid to brow. After applying darker color to the crease, use the all over shadow brush to swirl and blend color. SRP $4;
  • Brow/lash comb: create full, shapely brows and defined lashes. Brush brow upward and outward to shape and define. SRP $4; and
  • Bent liner brush: achieve a dramatic or natural effect. Easily lines eyes with precision and control. Tapered to a point for the most exact line. Apply more pressure to increase the thickness of the line to get a look that is bold and dramatic. SRP $4.

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