Nature’s One seeks to eliminate arsenic from baby formula
LEWIS CENTER, Ohio — Organic baby formula brand Nature’s One said it is committed to minimize or eliminate environmental contaminants, such as arsenic and other heavy metals.
"It is not enough to talk about what is added to a formula to make it beneficial," Nature’s One CEO Jay Highman said. "Instead, we need to talk about what is not in the formula or baby’s first foods. Unfortunately, many of these chemicals go undetected because they are not tested routinely, or are concealed under current labeling regulations. The company’s founding goal has always been to identify and eliminate toxins that may negatively impact human development."
The company said it first introduced organic formula in 1999. Nature’s One said it was the first to eliminate the use of pesticides, antibiotics, growth hormones, corn syrup, algae/fungus oils and bisphenol-A. The scope of this purity pledge now has expanded to include contaminants that "transcend both organically and conventionally grown foods." Its expanded purity initiative also encourages other formula and baby food manufacturers to follow its lead utilizing the best science and technology to accomplish this goal.
"Our purity initiative has no ending point; eliminating or minimizing these toxins should be a goal for all companies who want to provide the very best in nutritional and developmental health," Highman said.
Twizzlers promotes release of ‘The Amazing Spider-Man’ on Facebook
HERSHEY, Pa. — Twizzlers is celebrating the release of Sony Pictures’ "The Amazing Spider-Man" with a new Facebook promotion.
Now through July 7, consumers nationwide can visit Facebook.com/Twizzlers to help build a virtual web for a chance to win various prizes, including a Sony Blu-ray disc home theater system, "The Amazing Spider-Man" T-shirts, a one-month digital subscriptions to Marvel Digital Comics Unlimited and more. In addition to unlocking "The Amazing Spider-Man" prizes, fans also can access exclusive movie content, including "The Amazing Spider-Man movie" trailer and Peter Parker’s photo album, which will be housed on Twizzlers’ Facebook page.
"From the candy’s signature red color to its web-like characteristics, our iconic Twizzlers Twists are the perfect complement to sweeten fans’ movie experience both on and offline," Twizzlers brand spokeswoman Anna Lingeris said. "We’re excited to team up with Sony Pictures to bring added excitement to ‘The Amazing Spider-Man’ through this unique online experience and the chance to win a trip to the set of the next Spider-Man film."
Coconut water sweetens sales
Sales of coconut water continue to soar. According to a recent report from Mintel, the U.S. market for coconut water was around $350 million in 2011, representing 2% of the total fruit juice and drinks sales. The report suggested that coconut water offers growth opportunity in an otherwise maturing fruit juice/drinks market; in all three outlets, coconut water sales grew by 165% to $59 million during 2010-2011.
“Coconut water has had strong gains, and it’s still in its infancy,” said John Sicher, editor and publisher of Beverage Digest. Sicher expected the segment will grow in two ways — in its organic form and as an ingredient in other types of beverages. “It’s low in calories, has a natural sweetness and has hydrating properties, so I think we’ll see it added to other beverages,” he said.
Earlier this year, Vita Coco invested in a California-based beverage startup called Coco Café, which produces a ready-to-drink beverage of fresh coconut water and organic, fair-trade espresso with milk.
With less sugar than many other juice drinks, coconut water has great potential in the sports drink and kids segments. ONE Kids already has addressed the kids niche with waters in four flavors. Zico introduced a chocolate flavor that it plans to target to kids.