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Nature’s Health Connection names Robyn Benincasa as Australian Dream spokeswoman

BY Michael Johnsen

DETROIT — Nature’s Health Connection on Monday named New York Times best-selling author Robyn Benincasa as the spokeswoman for its topical pain reliever Australian Dream.

Nature’s Health Connection will be launching a new advertising campaign behind Australian Dream to include television, an advertorial and online marketing. The premise of the ads is that “if it works for [Robyn], imagine what it can do for you,” illustrating the effectiveness of Australian Dream.

Benincasa, who penned "How Winning Works," is a world-class adventure racer, two-time Guinness World Record holder, Ironman tri-athlete and motivational speaker. As an incredibly active individual who pushes her body to the limit and relies on Australian Dream for pain relief, Benincasa is the ideal spokewoman for the product, the company stated.


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Bausch + Lomb survey reveals need for eye health education

BY Michael Johnsen

ROCHESTER, N.Y. — Less than one-third of people take the basic steps necessary to preserve eye sight, according to a Bausch + Lomb global survey released last week. Though if forced to choose, people would rather lose their sense of taste (79%), hearing (78%), one of their limbs (68%) or 10 years off their life (67%) instead of their eyesight.

Bausch + Lomb hopes to raise awareness not only around eye health, but also about how regular eye exams can help identify overall health concerns. "For healthcare professionals, the eyes are the windows to one’s overall health,” stated Cal Roberts, Bausch + Lomb’s chief medical officer.

That’s because the eyes are the one organ where the health of a person’s veins and arteries can be easily seen, allowing eye care professionals to detect signs of more than 150 diseases, such as diabetes, high cholesterol and hypertension, years before a patient displays other symptoms, Roberts noted.

Key results for from the “Barometer of Global Eye Health” showed:

  • 68% of those surveyed said they are knowledgeable about eye health but this assertion is contradicted by the fact that only 21% had regular eye exams over the past five years;
  • Women were more likely than men to take steps to protect their vision, such as wearing sunglasses (81% vs. 77%), eating a healthy diet (82% vs. 75%) and refraining from smoking (79% vs. 73%);
  • Married people were more likely than singles to have had a comprehensive eye exam in the past year (46% married vs. 38% single);
  • For those who did not have regular eye exams, 65% said they had not visited an eye doctor because they did not have any symptoms and 60% because they had clear vision;
  • 97% of doctors surveyed globally believe consumers do not have sufficient eye health knowledge; and
  • 44% of those polled admitted they thought “I don’t need an eye test unless there is a problem,” while 42% said they believe “If I can see, then my eyes must be healthy.”

Bausch + Lomb, through its research partner KRC Research, surveyed 11,000 consumers across Brazil, China, France, Germany, India, Italy, Japan, Russia, Spain, the United Kingdom, and the United States.

 


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Rite Aid underscores ways to save for BTS

BY Allison Cerra

CAMP HILL, Pa. — Rite Aid is gearing up for the back-to-school season as it again offers a dedicated value website that demonstrates the different ways customers can save at its stores.

SaveNow.RiteAid.com offers customers mail-in and online single check rebates, as well as Video Values, which allows customers to print coupons in exchange for watching product videos. In addition to the site, Rite Aid’s free customer rewards program, Wellness+, can save even more with big sale prices and an average of $100 a week through +UP Rewards, the retail pharmacy chain said.

According to a report released by the National Retail Federation, the NRF projects more than $83 billion will be spent during the 2012 back-to-school season with a notable increase this year in value-seeking shoppers.

"The NRF reports says it all — whether they’re bound for grade school or beyond, students and their parents are looking for value," Rite Aid SVP marketing John Learish said. "That’s why we’re offering so many ways to save on this year’s must-have supplies."

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