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Nature’s Hand granola shows off new blend, packaging

BY Allison Cerra

CHICAGO — Nature’s American Co. has introduced an enhanced granola product.

Nature’s Hand granola features an improved texture and more clustered blend, featuring roasted oats and wheat, nuts and seeds that are sweetened with caramelized brown sugar and honey, the company said. The granola is available in french vanilla almond, cranberry delight, wild blueberry, raisin hazelnut and cinnamon apple and maple pecan varieties. Additionally, Nature’s Hand granola also now features premium packaging that includes a preview window and bold colors to help consumers identify each of the six granola blends in the line.

Nature’s Hand granola carries a suggested retail price of $4.99.

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Heinz gears up to launch ketchup with balsamic vinegar

BY Allison Cerra

NEW YORK — One month after the retail launch of its Dip and Squeeze product, Heinz announced it is set to debut a limited-edition ketchup that is blended with balsamic vinegar.

The latest product recently was announced on Heinz’s Facebook page, and will be sold via the page starting Nov. 14, before until hitting store shelves in December.

The announcement has garnered a lot of excitement from consumers, who have posted inquiries about the soon-to-be-launched product on the ketchup brand’s Facebook page.

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Survey unveils favorite brands among youth

BY Allison Cerra

NEW YORK — In an annual study that tracks the brand preferences of Americans ages 8 to 24 years, it looks like Apple takes the cake.

Among 5,077 U.S. consumers ages 8 to 24 years — which presented 121 brands to 8- to 12-year-olds and 167 brands among 13- to 24-year-olds — Harris Interactive found that Apple brands ranked highest among the categories of computers, tablets, and mobile phones.

The survey also revealed that for food and beverages, certain brands stand the test of time. Oreo cookies, Hershey’s milk chocolate candy bars, Sprite, Cheerios, Minute Maid and Capri Sun were each ranked highest in their respective categories.

With young Americans expected to spend $211 billion in 2012, knowing which brands they favor will help corporate America prepare for the upcoming holiday season, according to the survey.

"Youth of today have spending power and they also have loyalty to brands," said Regina Corso, SVP for youth and education research at Harris Interactive. “Brands who tap into this loyalty when a consumer is a tween, and nurture it through the teen years, will have an extremely loyal customer by the time the customer is a young adult. Companies need to remember that consumers do not magically appear at age 18."

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