BEAUTY CARE

Nature’s Gate, Radius co-promote oral care products

BY Antoinette Alexander

CHATSWORTH, Calif. — In an effort to educate and encourage natural product users to take a more holistic approach to oral care regimens, Nature’s Gate will partner with Radius toothbrushes during the month of February to offer discounts on both brands’ products via each other’s websites.

During the month, in recognition of National Children’s Dental Health Month, Nature’s Gate will offer 40% off of a Radius purchase with every Nature’s Gate order placed via ShopNatures-Gate.com. Radius also will offer 40% off of a Nature’s Gate toothpaste purchase with every toothbrush purchase made via its website, RadiusToothbrush.com.

"We chose Radius as a partner because we share important core values: the desire to both promote the health and well-being of the end user, as well as that of the environment," stated Jennifer Schweitzer, Nature’s Gate brand manager. "In addition to promoting oral health, both brands incorporate environmentally friendly materials into their products and packaging, including natural, recyclable and post-consumer recycled materials."

Nature’s Gate toothpastes include the AntioxiDental blend of seven oral health botanicals that are designed to work to protect teeth and soothe gums. Ginger and bisabolol, derived from the candeia tree, work synergistically to help reduce gum irritation and inflammation. Cranberry, pomegranate and white tea help prevent bacteria from forming on teeth, inhibiting gum disease. Grapeseed extract helps reduce the level of bad-breath-causing bacteria as aloe vera’s antiseptic properties fight germs while soothing gums. All of the products also include a new, gentle, biodegradable and sulfate-free surfactant system derived from coconut oil.

Nature’s Gate toothpaste collection contains 100%-natural flavors and is free of fluoride, sulfates, parabens, phthalates, artificial flavors, sweeteners, colors and animal byproducts, and is not tested on animals. The Nature’s Gate toothpaste collection is packaged in cartons printed with soy ink, made from 100% recycled material, of which at least 50% is post-consumer recycled.

Source reduction is a major philosophical component of Radius’ design approach. Radius makes its own products, recycling all imperfect products and producing no waste materials, the company stated. The toothbrush is made of cellulose, derived from sustainable-yield forests. All packaging is recycled and/or recyclable.

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‘American Chopper’ star designs bike after Bic’s Flex4 shaver

BY Allison Cerra

SHELTON, Conn. — The star of "American Chopper: Senior vs. Junior," has dedicated a motorcycle themed after Bic’s Flex4 men’s shaver.

Paul Teutul Sr., who owns Orange County Choppers, unveiled the bike after Bic’s promotion of the Flex4 shaver through its Bic 4 Good program. The program hosted an event at OCC headquarters in Newburgh, N.Y., and allowed participants to experience the Bic Flex4 shaver firsthand when they shaved their heads, beards and mustaches.

The promotion also gave Bic the opportunity to support the OCC Foundation by committing to a financial donation on behalf of all the employees that shaved. The OCC Foundation supports both national and local charities within the Newburgh, N.Y., community.

“The chance to participate on ‘American Chopper’ and have a BIC Flex4 chopper built is an incredible opportunity for the men’s shaver brand,” said Jamie Kistner, senior brand manager of shavers at Bic. “Through this branded integration, Bic Flex4 received national and international televised exposure with our key target audience: men ages 18 to 35 years.”

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New survey finds women enjoy ‘me-covery’

BY Allison Cerra

NEW YORK — It seems that most women are focusing on themselves by emphasizing their health and well-being as the economy is entering a post-recessionary phase, according to a new survey.

Saatchi & Saatchi Wellness and Health magazine, a Time Inc. publication, found that among 1,000 female consumers, 92% still felt negatively impacted by the economy; however, 64% were committed to making a positive change and taking better care of themselves by eating right, staying physically fit, looking good to feel good and having fun. This result, which Saatchi & Saatchi Wellness and Health called the "me-covery," marks a shift in consumer behavior from a time when most women were more focused on "surviving the day" (in 2009).

"The ‘me-covery’ indicates a new consumer era has begun, and at its core is how people treat themselves," said Ned Russell, managing director of Saatchi & Saatchi Wellness. "Unlike one year ago, when in the grip of the Great Recession consumers defined their own wellness mostly in terms related to economic security, today they’re defining wellness through lifestyle choices that have them feeling and looking better. We’re seeing a pronounced lifestyle shift that we believe will have longevity."

Other indicators of the "me-covery" included:

  • 54% of respondents are buying more healthy food, with 47% choosing to buy organic foods more often, despite the extra expense and continued economic uncertainty;

  • Nearly half of those surveyed are buying more hair care (47%), skin care (45%) and oral care products (51%) to enable them to look good despite life’s pressures. Those respondents also regard "value for money" and "product quality" as the key brand characteristics that influence their purchases;

  • 48% of respondents are committed to working out more on their own and are getting inspiration and motivation online with music, workout videos and interactive gaming systems;

  • 86% of respondents are doing more online health research on their own (up 47 points from 2009), and 79% now see their doctor regularly (up 21 points); and

  • 64% of respondents are buying prescription medication (up 16 points from 2009), and 48% are buying more vitamins (up 27 points).

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