Nature’s Bounty Co. promotes vegan Pure Protein Super Food
RONKONKOMA, N.Y. — The Nature's Bounty Co. earlier this week showcased its latest innovation, Pure Protein Super Food protein powder. A complete, vegan protein blend, Pure Protein Super Food is available in three flavors, including dark cocoa, vanilla bean and mixed berry super fruits, each offering 20 grams of protein per serving sourced from 100% plant-based sources.
"With the rise in popularity of plant-based nutrition, we recognize that our consumers are looking for convenient ways to add more protein while also trying to incorporate more fruits, vegetables and greens into their diet," stated Derek Bowen, chief marketing officer, the Nature's Bounty Co. "We're excited to add Pure Protein Super Food to our portfolio, fulfilling the need for a complete, high-quality protein with the same great taste one can expect from the entire Pure Protein product line. We believe the taste of our plant-based protein product sets us apart from the other plant protein offerings on the market."
Pure Protein Super Food is vegan, non-GMO, contains naturally sourced super greens, no soy or dairy, and is free of artificial flavors, colors and sweeteners, the Nature's Bounty Co. added.
Pure Protein Super Food is currently available online on Amazon.com and, beginning this month, at select retailers nationwide including Kroger, Meijer, Food Lion and H-E-B.
In conjunction with the launch of the Super Food product, Pure Protein recently debuted a new marketing campaign showcasing the brand's belief that fitness is an all-encompassing lifestyle choice – an ongoing cycle in which a single good, smart choice can lead to a better one. The campaign will feature both Pure Protein's baseline (original) protein bars as well as the new Super Food product. The first video in the campaign – entitled "Cycle" – is currently live on YouTube and Pure Protein's social channels.
LifeScan ups its diabetes app game
CHESTERBROOK, Pa. — The new OneTouch Reveal mobile app, introduced Friday at the 77th Scientific Sessions of the American Diabetes Association, includes several user-inspired features — including blood sugar and activity timelines transformed into quick visual snapshots — that allows people to see their results and connect their actions with trends.
"Self-monitoring of blood glucose is still the most accurate, effective and accessible way people with diabetes can track their blood sugars," stated Brian Levy, chief medical officer, LifeScan. "Now with our new OneTouch Reveal mobile app and digital platform, we can use enhanced connectivity and the new user experience to help patients use that information to make meaningful decisions and take an active role in their diabetes management," he said. "It's this interconnected diabetes management system that changes the way patients see their blood sugar and enables physicians like me to help them find the right track to better diabetes self-management."
In addition to the timeline and visual logbook, new features include a fingerprint login, an events newsfeed featuring diabetes-related articles, set reminders, averages for 14-, 30-, or 90- day time periods, and a break out of pre- and post-meal tagged results. The OneTouch Reveal mobile app also utilizes ColorSure technology, which highlights patterns that show users a bigger picture.
People with diabetes can also use the new OneTouch Reveal mobile app to share blood glucose and other relevant information with family and friends, and they can optionally connect and upload data to and from a variety of LifeScan partners and their offerings, such as the Apple Health app, retail incentive programs and even participating healthcare systems.
"We designed the new interface with engaging social networking apps in mind to appeal to patients new to digital diabetes apps, and to delight current OneTouch Reveal users," reported Saleem Ahamed, VP global franchise organization, LifeScan. "Users can quickly see the important events in their blood sugar right up front, like a news feed; and the meter and app pairing are now as simple as consumers have come to expect from popular devices like fitness trackers."
With more than 312,000 total downloads and 34 million plus blood glucose readings, the OneTouch Reveal mobile app is one of the top downloaded diabetes apps globally. In a clinical study, eight out of 10 people who have used the OneTouch Reveal mobile app agree that it helped them better manage their blood glucose.
House Energy and Commerce Committee helps pave way toward OTC hearing aids
WASHINGTON — The House Energy and Commerce Committee on Wednesday helped pave the way forward toward a non-prescription hearing aid category by incorporating amendments specifically addresssing the new OTC category to the FDA Reauthorization Act (FDARA) of 2017, which will re-up FDA's user fee programs.
"Getting over the counter hearing aids on the same shelf as over-the-counter eyeglasses would be a major win for consumers with mild-to-moderate hearing loss," stated Gary Shapiro, president and CEO, Consumer Technology Association. "The high cost of hearing aids [and] the inconvenience and the cost of doctor appointments means nearly half of online U.S. adults – 98 million Americans – have some degree of hearing loss and don't get the hearing assistance they need. We urge expeditious consideration of these bills on the House and Senate floor.
While both hearing aids and non-prescription devices can improve hearing, a pair of hearing aids can range in price from $1,000 to $6,000. In comparison, non-prescription devices such as personal sound amplification products are one-tenth that cost, ranging from $100 to $600.
“The over-the-counter provision will change lives for the better by directing the FDA to create a new regulatory class of hearing aids that could be sold over the counter," Shaprio said. "This new regulatory class will address the needs of adults with mild to moderate hearing loss, a population that desperately warrants attention.”