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Nature Valley introduces protein bars

BY Allison Cerra

MINNEAPOLIS — A new Nature Valley product has made its way to the granola aisle.

The brand announced that it has launched new protein bars, which tout 10 g of protein and contain such all-natural ingredients as roasted peanuts with almonds or creamy peanut butter ­and dark chocolate flavor in every bite.

Nature Valley protein bars are packaged in five-bar boxes and are available in two flavors —­ peanut butter dark chocolate, and peanut, almond and dark chocolate — at a suggested retail price of $3.89.

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The Juice by Energy-X makes debut

BY Allison Cerra

LOS ANGELES — Pacific Shore Holdings has introduced its latest energy product.

The Juice by Energy-X builds on the company’s Energy-X brand with a one-of-a-kind energy mix can be added to almost any beverage. The product touts zero calories, no carbohydrates, is sugar-free, and is fortified with 70 mg of caffeine and nearly a full daily dose of vitamins B12, B6 and B3 (niacin) per serving, Pacific Shore Holdings said.

For more information about the product and the Energy-X line, click here.

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Sabra expands Garden Variety hummus line

BY Allison Cerra

WHITE PLAINS, N.Y. — Sabra has added Southwest and Tuscan Herb hummus flavors to its portfolio.

The flavors are part of the brand’s Garden Variety line, the company said. Southwest hummus features corn, black beans and jalapeño peppers, while the Tuscan Herb combines red peppers, tomatoes, carrots and spinach with Sabra’s smooth hummus.

The new products will first appear on shelves in February and will be rolled out nationwide in coming months.

"We are really excited about the new flavors in the Garden line. Initial retail and consumer reaction has been very strong," Sabra chief marketing officer Ken Kunze said. "Consumers love Sabra hummus and look to the brand to bring them a little food adventure. The new flavors are a fresh take on hummus inspired by gardens from around the world. As the market leader, we are looking to take the category to the next level."

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