Nature Valley introduces Oatmeal Squares and Protein Granola products
MINNEAPOLIS — Today, Nature Valley announced two new products: Nature Valley Soft-Baked Oatmeal Squares and Nature Valley Protein Granola.
"Consumers have been asking for different variations of our classic Nature Valley granola bars for years. First, we responded with different flavor and texture combinations — from sweet and salty, to nuts and fruit," said Michelle Peterson, associate marketing director for Nature Valley. "Now, we’re tackling new product lines that consumers have been asking for and that complement our core business as the creator of the granola bar category."
New Nature Valley Soft-Baked Oatmeal Squares are made with 100% natural whole grain oats and are soft-baked. Each square contains 12 g to 16 g of whole grains and is 160 calories or less, making it a good morning snack to pair with coffee, tea or juice. Available in two flavors — Peanut Butter and Cinnamon Brown Sugar — Nature Valley Soft-Baked Oatmeal Squares are now available at retailers nationwide with a suggested retail price of $3.89 for a six-bar box.
New Nature Valley Protein Granola is made with natural ingredients, and each serving contains 10 g of protein and at least 23 g of whole grain. Nature Valley Protein Granola can be sprinkled on yogurt, enjoyed with milk or used to satisfy mid-day cravings. The product is available in two varieties — Oats ‘n Honey and Oats ‘n Dark Chocolate — with a SRP of $4.49 for an 11 oz bag and can be found in the granola aisle at retailers nationwide.
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Former Facebook president invests in e-cigarette brand
SCOTTSDALE, Ariz. — Electronic cigarette brand Njoy has raised $75 million in funding, the company said Monday.
Njoy, whose ads have appeared on New York streets and which recently posted an ad on YouTube featuring rock musician Courtney Love using language not exactly suitable for prime-time television, received the investment from early Facebook investor Sean Parker and Homewood Capital principal Douglas Teitelbaum, the latter of whom will join Njoy’s board of directors.
"These individuals are among the world’s leaders in identifying paradigm-shifting consumer technology investment opportunities, and their investment represents confidence in Njoy’s model," Njoy CEO Craig Weiss said. "The successful completion of this capital raise underscores the growth potential for Njoy as it continues to lead the electronic cigarette market, and our ongoing confidence in the huge promise of our business."
Prestige Brands launches Goody’s in shot format
TARRYTOWN, N.Y. — Prestige Brands on Monday announced the launch of Goody’s Headache Relief Shot. The product combines the pain relievers acetaminophen and caffeine in a fast-acting, single-dose liquid.
"We believe the Goody’s Headache Relief Shot is truly a game-changer in pain relief," stated Joseph Juliano, brand director, Goody’s. "There is no other product like it on the market. It contains proven ingredients that we know are effective in reducing pain and delivers them in a quick, easy-to-drink shot. One dose of this fast-action liquid and you can stop worrying about a headache and be on the go again."
NASCAR driver Dale Earnhardt Jr. will play a major role in the Goody’s Headache Relief Shot marketing campaign, including appearing in advertising, social media and retail promotions. The product will be sold at major retailers throughout the Southeast and nationally at Walmart, Walgreens and Dollar General.
The Goody’s Headache Relief Shot will be sold in packages of two, with each 2 oz. bottle containing 1,000 mg of acetaminophen and 65 mg of caffeine, the company reported. It comes in citrus and berry flavors.
The product was recently showcased at the GMDC and FMI joint Health & Wellness @Retail 2013 conference, where it was selected by DSN editors as a "hot product."