Nature Valley debuts new products
MINNEAPOLIS — Nature Valley on Tuesday announced the introduction of two new products: Nature Valley Breakfast Biscuits and Nature Valley Greek Yogurt Protein bars, which are geared towards people with active lifestyles, the company said. The company also is adding an additional variety to its Nature Valley Protein Granola line in the form of Cranberry Almond.
"We’ve heard people asking for satisfying snack options that fit their busy schedules, and we’re excited to introduce these new product offerings that will help them take on those busy mornings and refuel later in the day," said Kerry DeLaney, marketing manager for Nature Valley. "For most people, every day is a balancing act, navigating daily activities without the time for a break in the day. It’s important to take a minute to recharge with foods that provide energy to help you do more of the things you love."
Nature Valley Breakfast Biscuits provide 26g of whole grain in each four-biscuit serving. The biscuits are available in two varieties — blueberry and honey — and come with a suggested retail price of $3.89 for a box with five servings.
Nature Valley Greek Yogurt Protein Bars are made with real fruit, crunch peanuts and almond pieces, and offer 10 g of protein per serving. The bars are available in two fruit varieties: mixed berry and strawberry. The Greek yogurt protein bars are available for a SRP of $4.19 for a five-bar box.
Nature Valley Protein Granola in Cranberry Almond packs 10 g of protein and at least 22 g of whole grain. The product can be found at retailers nationwide for an SRP of $4.49 for an 11-oz. bag. The brand’s Protein Granola also is available in two other varieties: Oats ‘n Honey and Oats ‘n Dark Chocolate.
SodaStream, Skinnygirl partner to create new flavors
NEW YORK and AIRPORT CITY, Israel — SodaStream International announced an agreement with lifestyle brand Skinnygirl to co-develop flavors exclusively for SodaStream’s home beverage carbonation systems.
"I am so excited to join the SodaStream family, a perfect home for my unique Skinnygirl brand," Bethenny Frankel, founder of Skinnygirl, said. "Both companies share a passion for creating delicious, low calorie beverages that are fun, convenient and easy to enjoy in the comfort of your own home."
The flavors are to be designed with women’s taste in mind, the companies said. The products are expected to be available during the second half of 2014. Terms of the agreement were not disclosed.
"Skinnygirl has inspired legions of consumers to bring a sense of lifestyle and quality to their beverage choices, and we are excited to now offer that experience to our users," Daniel Birnbaum, CEO of SodaStream, said. "Consumers are getting smarter about their bubbly beverage choices, and now they can enjoy their favorite Skinnygirl drink with style, custom-made fresh and exactly as they like it each time."
Keurig, Krispy Kreme team up for new K-Cups
WATERBURY, Vt. and WINSTON-SALEM, N.C. — Green Mountain Coffee Roasters, the company behind Keurig brewing technology, and retailer Krispy Kreme announced that the companies have reached an agreement to bring Krispy Kreme signature coffee to K-Cup packs for the Keurig brewing system.
The companies are set to launch Krispy Kreme coffee K-Cups in both Smooth and Decaf by the end of 2014. The packs will be available at Keurig.com and KrispyKreme.com, as well as select Krispy Kreme shops, grocery, retail and away-from-home channels across the United States.
“At GMCR, we’re committed to partnering with the best brands in the marketplace to bring consumers the beverages they love at the touch of a button,” Brian P. Kelley, GMCR’s president and CEO, said. “Working with Krispy Kreme welcomes a beloved brand into our family and promises consumers that the quality and taste they expect from Krispy Kreme are there with each and every brew.”
Krispy Kreme, a retailer of sweet treats that include its signature Original Glazed donut, has more than 800 shops in more than 20 countries. With the introduction of the new K-cups, consumers can enjoy the Krispy Kreme experience at home, the company said.
“GMCR is the pioneer of single cup brewing technology, and we are proud to partner with such a highly regarded company,” Jim Morgan, chairman, president and CEO of Krispy Kreme, said. “We look forward to bringing the joy of our great Krispy Kreme coffee into the homes of consumers through the convenience of the Keurig system.”