BEAUTY CARE

Naturally Fresh Deodorant Crystal partners with Happy Chemo!

BY Antoinette Alexander

POMPANO BEACH, Fla. — Naturally Fresh Deodorant Crystal has announced that it is partnering with the cancer support network Happy Chemo! and now will be recognized as a local cancer resource for natural body products.

Happy Chemo! connects cancer patients with special offers and information in an effort to help before, during and after cancer treatments. The partnership with Naturally Fresh Deodorant Crystal will provide a network of support and samples exclusively to these patients and their families.

"We, like many other families, have been directly affected by cancer," stated Ted Alflen, CEO and founder of Naturally Fresh Deodorant Crystal. "We’re glad to be a part of the Happy Chemo! network to provide relief to patients who are already going through so much."

A portion of Naturally Fresh Deodorant Crystal’s proceeds is donated to the Susan G. Komen Breast Cancer Foundation for the Cure. Supplies also are provided to doctors and cancer treatment centers for patients.

Naturally Fresh Deodorant Crystal’s roll-on will be available at all Walmart locations beginning in March. Other products can be found at Kroger/Fred Meyer, GNC, Vitamin Shoppe, Wegmans, Whole Foods Market, Publix, Marc Glassman and Navarro Discount Pharmacies, among other retailers.

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Cosimo Policastro, Nancy Berger Cardone honored at Beyond Beauty Gala

BY Antoinette Alexander

NEW YORK — Cosimo Policastro, EVP fine fragrances of Givaudan Fragrances, and Nancy Berger Cardone, VP and publisher of Marie Claire magazine, were honored Tuesday evening during the Beyond Beauty Gala in New York.

The event, held at The Union League Club, benefited The James E. Marshall OCD Foundation. The foundation is dedicated to raising money for genetic research and education, as well as helping to provide grants to those seeking medical assistance for obsessive-compulsive disorder. It is estimated that about six million Americans are affected by OCD.

The annual event brings together cosmetic industry heads to honor those who’ve made a difference and to raise funds for research. In 2005, The James E. Marshall OCD Foundation hosted its first Beyond Beauty Gala in New York.

This year’s event included a performance by singer and actress Jennette McCurdy, who plays Sam Puckett on Nickelodeon’s "iCarly." Serving as the Mistress of Ceremonies was actress Morgan Fairchild, who has starred in several TV series, including "Dallas," "Paper Dolls" and "Falcon Crest."

Supporters of the event included, but were not limited to, Beiersdorf and Duane Reade.

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CHI develops retail hair care line

BY Antoinette Alexander

HOUSTON — CHI Rx Moisture Therapy with 3DS complex, the first line of retail hair care products from CHI Home, is slated to hit major retailers in April.

The hair care line is enriched with keratin and fortified with silk to reflect light from all angles resulting in three-dimensional shine, the company stated.

"Silk is a key ingredient in CHI Rx Moisture Therapy with 3DS complex because it shares 17-out-of-19 amino acids found in human hair," stated Jason Yates, VP sales and marketing for Farouk Systems and CHI Home. "Silk holds up to three times its own weight in moisture and protects against thermal styling, sun damage as well as pollution. And because of the triangular shape of silk molecules, hair reflects maximum light from every angle."

The products are made in the United States, and according to the company, are suitable for all hair types. They are paraben-free and sulfate-free and are not tested on animals.

The collection includes shampoo, conditioner, Silk Lock hairs pray, Silk Guard and Silk Restore. The suggested retail prices range between $7.99 and $9.99.

CHI Home is a division of Farouk Systems, which manufactures the CHI and BioSilk brands.

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