BEAUTY CARE

Natural Products Association announces first round of products to receive natural certification

BY Antoinette Alexander

WASHINGTON The Natural Products Association has announced that the first set of health and beauty care products to bear the new seal verifying certification will hit shelves in the near future.

Products from Aubrey Organics, Burt’s Bees and J.R. Watkins Apothecary have met the program’s criteria and are entitled to display the seal.

The new program, launched earlier this year, was developed to help consumers identify truly natural products amidst a sea of products that claim to be natural but use synthetic ingredients or are heavily processed.

Under the new program, products must follow strict guidelines set out by the association. Some of the criteria include:

• The product must be made up of at least 95 percent truly natural ingredients; of ingredients that are derived from natural sources.

• No ingredients with any potential suspected human health risks.

• No processes that significantly or adversely alter the purity/effect of the natural ingredient.

“This seal is a great service to shoppers who want truly natural products because they care about what they put on their skin,” Daniel Fabricant, vice president of scientific and regulatory affairs for the association, said. “With this seal, shoppers can be confident that the product is natural, safe, responsible and sustainable. From now on, when you see this seal, you?ll know it’s real.”

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BEAUTY CARE

P&G Femcare brands team with charitable organizations to benefit women and girls

BY Antoinette Alexander

CINCINNATI Procter & Gamble Femcare brands Tampax and Always have expanded the Protecting Futures program with new partners Save the Children and Care.

“We are thrilled to partner with two leading charitable organizations to help generate further change for an important cause championed by Tampax and Always,” Michelle Vaeth, Protecting Futures program director for P&G said. “Together with Save the Children and Care, the Protecting Futures program will continue to expand its reach, making a positive impact in the lives of young girls in sub-Saharan Africa by helping them reach their full potential in school.”

Save the Children is an independent organization that works to ensure the wellbeing and protection of children in more than 100 countries. Care is a humanitarian organization fighting global poverty.

Protecting Futures is dedicated to helping vulnerable girls stay in school and realize their full potential through continued education. This program also works to raise awareness of the lack of access to sanitary protection and sanitary facilities for girls in sub-Saharan Africa. Over the next four years, the program aims to reach one million girls through puberty education and the installation of 500 sanitary facilities with an overall commitment of up to $15 million from P&G brands Tampax and Always and their partners.

According to research, 1-in-10 school-age African girls do not attend school during menstruation or drop out at puberty because of the lack of clean and private sanitation facilities in schools.

Since launching last November, the program has provided and improved access to education by building and outfitting classrooms, dormitories, kitchens and toilets at multiple school sites in sub-Saharan Africa. The program was originally born out of a pilot program Always launched in Kenya three years ago through a partnership with the Girl Child Network and is a part of P&G corporate cause, Live, Learn and Thrive, which has already helped more than 50 million children in need.

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Key Brands pairs with iMedia to launch massive retail promotional campaign

BY Antoinette Alexander

SANTA MONICA, Calif. Key Brands International, whose beauty brands include Freeze It hair styling products, Vital Care hair and skin care and New You antioxidant intensive anti-aging shampoos and conditioners, has teamed up with iMedia, a publisher of digital entertainment content, for a nationwide retail promotion.

“This is our first nationally sponsored retail promotion, and we are very excited to have a partner like Key Brands International that has many top-selling products in the largest retail properties, including Wal-Mart and major food and drug chains,” Henry Williamson, chief executive officer of iMedia, said.

As part of the promotion, iMedia will produce a special edition Hollywood Previews CD-ROM that will be packaged with select Key Brands products and made available at retailers nationwide. Key Brands and iMedia are also sponsoring an on-disc promotion that will award one winner with a free trip to Hollywood for a hair and makeup makeover, photo shoot and an opportunity to interview celebrities for Hollywood Previews at a red carpet event.

The Hollywood Previews CD-ROM will provide exclusive entertainment videos, behind-the-scenes features, stories about the latest movies, music, DVDs and video games releases, red carpet celebrity interviews and music downloads.

Hollywood Previews is currently syndicated online by dozens of newspapers nationwide.

IMedia will also develop in-store promotional materials for Key Brands? retail partners and redesign Key Brands’ corporate Web site to enhance the company?s current products and special offers. The Hollywood Previews promotion is launching in as many as 3,000 store locations nationwide.

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