‘Natural’ items crawl up
Parents obviously want the best of the best for their little bundles of joy, and skin care products are no exception. That means often opting for those items that are free of such ingredients as artificial colors and parabens.
According to SymphonyIRI Group, sales of baby lotions totaled nearly $54 million, down 0.35%, for the 52 weeks ended June 10 at food, drug and mass (excluding Walmart), as sales of baby soaps rose 3.42% to $111 million during that same period.
Manufacturers increasingly are looking to meet the needs of those parents who are mindful of what they apply to their baby’s skin, as evidenced by many of the new items on the market.
For example, SheaMoisture launched in spring its new baby collection that is made with certified organic ingredients. The all-natural Organic Baby Collection is comprised of Head-to-Toe wash and shampoo, healing lotion, baby oil rub, eczema bar soap, eczema therapy and Head-to-Toe ointment.
In the second half of 2011, BabySpa announced the launch of its natural bath and body care collection, which features a “stages” system. Each product is formulated with specific ingredients that address children’s unique skin physiology needs throughout their growing years.
All BabySpa products are 98% to 100% natural and free of parabens, phthalates, sodium lauryl sulfates, polyethylene glycol, bisphenol A and mineral oils.
Meanwhile, Aveeno recently introduced its first certified organic lotion through the Aveeno Baby Organic Harvest collection. The entire line — which includes lotion, foaming wash and shampoo, and diaper rash cream — is made with more than 70% certified organic ingredients.
The article above is part of the DSN Category Review Series. For the complete Baby Care Buy-In Report, including extensive charts, data and more analysis, click here.
BETHLEHEM, Pa. — It’s a landmark switch decision that brings diagnosis of a stigmatized disease state into the self-care arena. Orasure Technologies’ OraQuick In-Home HIV test will not only boost sales of a still-maturing home test kit set — for the 52 weeks ended June 10, sales of home testing kits were relatively flat at $58.4 million across food, drug and mass channels, according to SymphonyIRI Group data — but also will help drive more specialty business to retail pharmacy. And retail pharmacy is ready — Walgreens recently agreed to provide drugs under the District of Columbia’s AIDS Drug Assistance Program.
CRN launches online community for NPs
The Council for Responsible Nutrition has joined the new, professional networking website Generation NP, an online community for practicing nurse practitioners.
CRN is similarly involved in Pharmacist Society, an online community sponsored by The Drug Store News Group, to dispense relevant information around the broad use of dietary supplements to augment a healthy diet and exercise regimen.
“Nurse practitioners are an important resource for consumers when it comes to health,” stated Judy Blatman, SVP communications for CRN. And CRN plans to make an immediate impression. “Working with Pharmacist Society has enabled us to hold webinars, post news and communicate directly with pharmacists, and we look forward to Generation NP providing the same important opportunities.”
This effort is CRN’s latest in a series of social media engagement initiatives undertaken by the association to reach a variety of audiences with science-based information about dietary supplements.
Targeting consumers, CRN Foundation’s “Life…supplemented” consumer wellness education campaign also has enhanced its online efforts, having added to its website a community of bloggers and a supplement library, both of which also will be available from its soon-to-be-launched mobile app.