BEAUTY CARE

The Natural Dentist goes on tour to offer smile personality analysis

BY Allison Cerra

MEDFORD, Mass. They say you’re never fully dressed without a smile, and now oral care company and body language expert can help determine what your smile says about you.

The Natural Dentist, the natural oral care company, teamed up with renowned body language expert Patti Wood last month to launch a new program called The Smile Personality Analysis.

The Smile Personality Analysis, which can be found online at whatyoursmilesays.com, recently wrapped up their 2007 tour, with stops including Cambridge, Mass., and Chicago. This mobile smile analysis allowed consumers to interact directly with the brand. Plans for a 2008 tour are under way, according to spokesperson Paula Van Gelder.

“A smile is an emotional reaction to a moment or experience, but a natural smile is also a telling sign of someone’s personality,” explained body language expert Patti Wood. “Our smiles are the mirrors of our personality; they express who we are, what we think and how we perceive the world.”

The company offers some tips to know if you’re smiling a natural smile. Among them:

  • If the eyes have little smile lines that tilt upward toward the eyebrows and if your lower eyelids lift to conceal your eyes as you smile, then it’s a truly happy smile.
  • When the cheeks are lifted full and high and deep lines emanate from the nose, it’s an expression of joy.
  • If you nose-wrinkle when you smile, you may be prone to giggling.

Visitors to the Web site can upload a photo of their natural smile and answer a few quick smile questions. Based on these two steps, the Smile Personality Analysis classifies the individual into one of four different personality types: the analyzer, the driver, the influencer, or the supporter.

“We’re an oral care brand that’s passionate about creating naturally strong products that inspire natural smiles,” explains Nancy Rosenzweig, chief executive officer of The Natural Dentist. “When you use The Natural Dentist products, you’re putting nature’s pure and powerful ingredients to work for your whole body health. You benefit from the clinical research behind our product line while enjoying the great taste.”

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Diane Miles resigns from Bare Escentuals

BY Antoinette Alexander

SAN FRANCISCO Bare Escentuals, a maker of mineral-based cosmetics, has announced the resignation of Diane Miles, president of wholesale and international sales.

The company now searching for a senior vice president of wholesale sales to assume the duties. Until a replacement is found, the wholesale and international sales and marketing personnel will report to Jim Taschetta, chief marketing officer, and Leslie Blodgett, chief executive officer.

“We do not believe this announcement is related to current business trends; however, the timing is not ideal. The wholesale segment has been the shining star of the business in 2007, and the growth story hinges on expansion in this channel over the next few quarters [Nordstrom’s, Macy’s, Sephora, Ulta and J.C. Penney],” stated SunTrust Robinson Humphrey analyst William Chappell. “While we do not expect her departure to impact the planned distribution expansion, we are disappointed that she did not stick around for a transition period.”

Miles, former chief executive officer of Benefit Cosmetics, a LVMH subsidiary, joined Bare Escentuals in 2006 to oversee operations. According to Chappell, Miles was expected to continue overseeing the wholesale segment but her duties had been greatly reduced as the company bulked up its senior management team. Chappell stated that he believes this is what led to her resignation.

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Nexxus, Locks of Love team up to educate women on charitable hair donations

BY Antoinette Alexander

NEW YORK Nexxus Salon Hair Care has partnered with Locks of Love, a group that provides children suffering from long-term medical hair loss with hairpieces and wigs, to educate women and men on how to properly donate their hair to the charity.

Through the partnership, Nexxus Salon Hair Care and Locks of Love has created a video tutorial to educate interested donors and their stylists on the proper steps to donate. The video can be found at www.Nexxus.com. The main steps are:

  • Hair must be at least 10 inches from tip to tip
  • Hair must be secured in a ponytail or braid before it is cut; and the cut must be made above the hair elastic
  • Hair must be clean and completely dry before it is mailed
  • Ponytail should be placed in a plastic bag and then into an envelope
  • Include the hair donation form you find at www.LocksofLove.org so they can acknowledge the donation.

In addition to producing the video, Nexxus made a donation of $10,000 to the organization to help defray operating costs and to help fund research in finding a cure for alopecia areata, which is an autoimmune disease that causes a person’s hair to fall out. Over the past two years, Locks of Love has expanded their efforts in the search for a cure by awarding research grants to the University of Miami’s Miller School of Medicine.

To date, the non-profit organization has provided more than 2,000 children in all 50 states and Canada with hairpieces. Most of the children who receive hairpieces suffer from the medical condition alopecia areata.

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