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The Natural Baby Co. to showcase products at show

BY Allison Cerra

BOZEMAN, Mont. — A manufacturer of natural baby care products will display its lineup at this year’s New York International Gift Fair next week.

The Natural Baby Co., known for its eco-conscious diaper brand, GroVia, also will familiarize visitors of the show with Denmark-based brand Hevea, a creator of pacifiers, teethers and bath toys. The Natural Baby Co. is Hevea’s sole U.S. distributor.

"We are working to spearhead that movement in the United States by educating parents about healthy lifestyle alternatives and providing them with natural choices like GroVia diapers and Hevea products that are not just better for baby but also save money and give parents a product they can feel good about using," said the company’s CEO, Kim Ormsby.

For more information about The Natural Baby Co., visit TheNaturalBabyCo.com.

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Kim Cattrall tapped for I Can’t Believe It’s Not Butter! campaign

BY Allison Cerra

ENGLEWOOD CLIFFS, N.J. — Kim Cattrall’s latest acting gig? I Can’t Believe It’s Not Butter! spokeswoman.

The makers of I Can’t Believe It’s Not Butter! are kicking off a series of television spots featuring the "Sex and the City" star, letting consumers know that flavor doesn’t have to be compromised.

"Enjoying I Can’t Believe It’s Not Butter! is kind of like finding a deliciously gorgeous man, and then discovering he’s single," Cattrall said. "That’s the spirit that we’re playing with in this campaign. We’re showing women they can have it all: delicious taste, with fewer calories and less fat than butter."

The new ads will debut in March.

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Fage Total 0% yogurt flavors to make debut

BY Allison Cerra

JOHNSTOWN, N.Y. — Greek dairy company Fage plans to roll out new flavors of its nonfat yogurt.

Fage Total 0%, a flavorful but fat-free line of Greek yogurt, is available in strawberry-goji, blueberry-acai, cherry-pomegranate and honey varieties.

Fage Total 0% flavors are scheduled to roll out in select markets over the course of the next few months, and will be available nationwide. For more information, visit FageUSA.com.

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