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National Geographic, Live Prepared launch line of emergency preparedness products

BY Ryan Chavis

SALT LAKE CITY — National Geographic is partnering with Live Prepared, a division of Blue Chip Group and a leader in emergency preparedness, to bring consumers a line of high-quality preparedness products for natural disasters and unexpected events.

The National Geographic collection will make its debut in major retail stores this summer and will consist of six key categories: water, food, first aid, shelter, energy and tools. The retail price of the products ranges from $4.99 to $99.00, according to a company spokesman.

“National Geographic’s amazing stories, combined with its trusted reputation, will help educate customers about living prepared,” said Blue Chip Group president Mark Augason. “Whether traveling or at home, the National Geographic collection by Live Prepared provides the essential food and gear needed for everyday preparedness.”

Live Prepared will feature the National Geographic collection at the National Hardware Show in Las Vegas May 6 to May 8 and at the FMI Show in Chicago June 10 to 13.

 

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Haagen-Dazs prepares for summer with new gelato, ice cream flavors

BY Ryan Chavis

OAKLAND, Calif. — Haagen-Dazs on Thursday announced that it will expand its gelato line and also will be adding new ice cream flavors to its limited-edition line.

The new gelato options include Carmelized Banana Chip, pistachio, Pomegranate Swirl and tiramisu. Consumers with their eyes on the limited-edition ice creams can expect Midnight Cookies & Cream, banana split, as well as pomegranate dark chocolate ice cream bars.

"We have a very dedicated fan base that is always looking for ways to enhance the ice cream or gelato experience," said Alex Placzek, Haagen-Dazs brand director. "The response to our gelato line has been overwhelmingly positive, and we are thrilled to offer fans a mix of new flavor options: some are innovative and modern while others are a tribute to Italian flavors that have been around for centuries."

Haagen-Dazs gelato flavors will be available in 14-oz. cartons for a suggested retail price of $4.79. The tiramisu gelato variety also will be available in 3.6-oz. cups for a SRP of $1.49. The limited-edition banana split and Midnight Cookies & Cream ice cream will be available in 14-oz. cartons for a SRP of $4.79; the limited-edition pomegranate dark chocolate ice cream bars will be available for a SRP of $4.39 for a pack of four.

 

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Report: Walgreens piloting iBeacon across several Duane Reade stores

BY Michael Johnsen

NEW YORK — Walgreens is piloting an iBeacon program across several Duane Reade stores, the Mobile Commerce Daily reported Friday

iBeacon is a technology that extends Location Services in iOS. An iOS device can alert apps when a user approaches or leaves a location with an iBeacon. In addition to monitoring location, an app can estimate the proximity to an iBeacon — for example, a display or checkout counter in a retail store. Instead of using latitude and longitude to define the location, iBeacon uses a Bluetooth low energy signal, which iOS devices detect, according to an Apple support page. 

Walgreens decided to test iBeacon based on findings that the average omnichannel shopper spends six times more than the average shopper who only shops in-store. 

According to the report, "the iBeacon technology is being used as part of a bigger in-store mobile coupon initiative that lets consumers digitally clip coupons and redeem them via a bar code on a smartphone."

 

 

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