National Confectioners Association names Jelly Belly executive as board chairman
WASHINGTON — Jelly Belly president and COO Bob Simpson will take over the National Confectioners Association’s executive board as chairman.
NCA’s publication, Candy & Snack Today said Simpson replaces Mitchell Goetze as the chairman of the executive board. Blommer Chocolate Co. president Peter Blommer was appointed to serve as vice chairman, and Goetze, who is president and COO of Goetze’s Candy Co., becomes ex-officio chairman.
The complete NCA executive board list can be found here.
PR firm RedLetter signed to promote the Zim’s brand of skin and lip care products
NORTH LIMA, Ohio — Perfecta Products, the national manufacturer and distributer of Zim’s consumer health products, on Wednesday announced the appointment of RedLetter as its public relations agency of record to oversee the company’s national media outreach and social media strategy.
"RedLetter brings extensive expertise in the consumer products space that will assist in accomplishing our national business objectives," stated Scott Gorley, CEO of Perfecta Products. "Their PR direction will complement the reach and market penetration of Perfecta Products’ national marketing and branding initiatives. We look forward to the heightened awareness and educational benefits this integrated approach will provide for lifting the Zim’s brand."
"Perfecta Products has an ambitious calendar ahead with many new and exciting product innovations in development," stated Eric Haley, CEO RedLetter. "We are honored to represent Perfect Products in telling their story to U.S. consumer and B2B audiences, and look forward to a mutually rewarding relationship."
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Hamacher Resource Group to offer brand assessment presentation at OTC Perspectives conference
WAUKESHA, Wis. — Hamacher Resource Group will challenge suppliers to evaluate their brand through the eyes of the consumer during its “Brandformation” presentation at the OTC Perspectives National Conference in Chicago on Oct. 4, the company announced Wednesday.
“An objective assessment of a brand — whether you’re a category leader or still climbing – is critical to protecting and growing the product or product line," stated Dave Wendland Hamacher VP. “It’s important to remember that brands are not born, they are made.” The session will give product and brand managers tips to assessing and building their brand for success online and at-shelf.
Wendland regularly speaks at industry events including HDMA’s Business & Leadership Conference, Food Marketing Institute’s Health and Wellness Conference, OTC Perspectives’ OTC National Conference, and Drug Store News’ Diabetes Leadership Forum. He serves on the Board of Directors for the Consumer Healthcare Products Association, and actively participates in other trade organizations such as Healthcare Distribution Management Association, the National Association of Chain Drug Stores, the National Community Pharmacists Association and Global Market Development Center. He also is a featured blogger for DrugStoreNews.com and a member of the BrainTrust Panel on RetailWire.com.
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