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National Association of Specialty Pharmacy to make debut

BY Allison Cerra

TAMPA, Fla. — A nonprofit organization that will be dedicated to representing all specialty pharmacy stakeholders and providing a voice in the specialty pharmacy industry will make its debut in October.

The National Association of Specialty Pharmacy announced it is scheduled to launch the organization and its marketing campaign this coming month. NASP’s mission is to provide educational programs, certification curriculum and professional networking forums for specialty pharmacy healthcare professionals to promote the safe and appropriate use of specialty medications, and improve clinical and economic outcomes for patients. NASP’s goals include providing a certification curriculum in order to assist pharmacists in gaining this deeper knowledge. The organization said it hopes to create a strong voice in specialty pharmacy by improving communication among stakeholders by establishing forums for members to network and collaborate on a national level.

"Specialty therapy management is a critical success factor in achieving the health outcomes desired by a patient’s physician," said, Jeffrey Bourret, senior director of medical affairs for Pfizer’s specialty care business unit. "The rapid pace of healthcare change and the emerging science continues to create complexities in specialty therapy management and an increased need for strong collaboration amongst the healthcare team. NASP will provide a unique forum for specialty pharmacy practitioners to share information and experiences that support the management of patients prescribed specialty pharmaceuticals."

Walgreens VP specialty pharmacy development Ray Tancredi added. "The National Association of Specialty Pharmacy will fill the pressing need for the specialty pharmacy industry. The landscape continues to evolve rapidly, and NASP will be there to guide, educate and report on the most exciting aspects of pharmacy today and in the future."


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Just Born introduces new Peeps, Mike and Ike treats for Halloween

BY Allison Cerra

BETHLEHEM, Pa. — Just Born has introduced new Halloween-themed candies under its Peeps and Mike and Ike brands.

New Peeps snack size mini marshmallow chicks are 34 individually wrapped treats adorned in orange, green and purple. The new Mike and Ike Mummy’s Mix limited-edition flavor mix, packaged in a 5-oz. theater box, includes lemon, orange, grape, lime and raspberry flavors. What’s more, the new Mike and Ike variety bag features Mike and Ike original fruits, RedRageous! and Zours flavors, and is available in both 40-count and 63-count sizes.

The new treats join the current lineup of Just Born Halloween candies, including:

  • Peeps chocolate-dipped orange chicks, available in 3-count packages;

  • Peeps chocolate-covered marshmallow pumpkins available in single-serve packages;

  • Peeps chocolate mousse-flavored marshmallow cats, available in 8-count packages;

  • Peeps sugar-free pumpkins, available in 3-count packages;

  • Peeps pumpkins, available in both 8- and 24-count packages;

  • Peeps ghosts, available in both 3- and 9-count packages; and

  • Mike and Ike, Hot Tamales and Peanut Chews candies, available in a variety of treat-giving snack size bags.

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CRN creates searchable database for all NAD decisions regarding supplement advertising

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Wednesday created a free, searchable compilation of all dietary supplement advertising decisions issued by the National Advertising Division since 2007, when the Dietary Supplement Advertising Review Program began.

“This searchable database provides a snapshot of the kinds of claims that are being challenged," CRN regulatory counsel Rend Al-Mondhiry said. "Savvy marketers will view this compilation as a service to the industry, using it as a proactive starting point to compare their own advertising claims with those that have raised red flags, and adjust their claims accordingly before drawing the attention of the NAD, or possibly, the Federal Trade Commission."

The searchable spreadsheet provides access to a descriptive compilation of over 140 challenges reviewed by the NAD. It is searchable by supplement category; product name; advertiser; and the types of claims made. Companies that find trends relevant to their own product lines and marketing can get quick summaries of the cases or subscribe to the NAD’s case reports to get the full decisions.

The search tool is available on CRN’s website.


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