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NASP appoints Onco360 CEO to board

BY Alaric DeArment

TAMPA, Fla. — The National Association of Specialty Pharmacy has appointed the leader of a cancer-focused specialty pharmacy to its board of directors.

The NASP announced Monday the appointment of Onco360 CEO Burt Zweigenhaft. Onco360 does business as OncoMed, The Oncology Pharmacy, and Zweigenhaft has served as CEO since 2007. The organization said that he had helped Onco360 grow from being a single pharmacy serving oncologists in the New York area to one of the fastest-growing pharmacies of its kind in the country.

"Specialty pharmacy is a unique field that requires professional services to support its growth and expansion," Zweigenhaft said. "I am excited and honored to contribute my knowledge and experience to support the NASP mission of bringing together all specialty pharmacy stakeholders to drive quality and improve care and outcomes."

 

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Beyond Meat launches meatless chicken strips

BY Jason Owen

LOS ANGELES — Meatless Monday is a public health initiative started in 2003 at the Johns Hopkins Bloomberg School of Public Health and has seen increased growth over the past decade with support from celebrities, chefs, schools and communities. As the idea of substituting one meal with meat per week for a meatless meal continues to gain steam, some food suppliers are taking notice.

Beyond Meat, the makers of plant-based protein foods that take the animal out of meat, announced today the national rollout of Beyond Meat Chicken-Free Strips to provide consumers with a clean, plant-based protein that replicates the taste, texture and nutritional benefits of meat.

Passionate about improving health, reducing ecological footprint and improving animal welfare, Beyond Meat founder and CEO Ethan Brown believes Americans are ready for more choices when it comes to protein. By launching a chicken substitute that doesn’t sacrifice on taste, chew or satisfaction, Brown believes anyone looking to reduce meat consumption will be able to do so quite easily.

"We believe the future of protein is animal-free. We want Beyond Meat to be sold as a meat alternative in places where you would ordinarily find meat. Whether that is in the meat case at your local grocery store or at your local fast food restaurant chain," Brown explained. "This is very different from how meat alternatives are positioned today where you have to hunt them down in a separate refrigerated section far from areas where you would find meat."

Beyond Meat Chicken-Free Strips are made with a blend of pea and soy protein, offering consumers 20 g of protein per 3-oz. serving and 120 calories; by comparison, a 3-oz. serving of chicken breast also has around 20 g of protein. In addition, these plant-based strips have no saturated or trans fat and are cholesterol-free, gluten-free, dairy-free, meat-free, egg-free, GMO-free, hormone-free and antibiotic-free. They are available in three flavors: Southwest, Lightly Seasoned and Grilled at Whole Foods locations nationwide.


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CoverGirl to launch campaign inspired by ‘The Hunger Games: Catching Fire’

BY Antoinette Alexander

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl beauty brand has announced its first-ever major movie sponsorship of Lionsgate’s “The Hunger Games: Catching Fire,” which is scheduled for release in North American theaters on Nov. 22.

CoverGirl will launch a first-of-its-kind creative advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from “The Hunger Games: Catching Fire,” to be announced at a later date.

"With ‘The Hunger Games: Catching Fire’ partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience," stated Esi Eggleston Bracey, VP and GM of Global P&G Cosmetics. "The film-inspired CoverGirl campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion. All of us at CoverGirl were captivated by Suzanne Collins ‘ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of ‘The Hunger Games: Catching Fire.’"

Lionsgate and CoverGirl celebrated the movie partnership at a Cannes Film Festival Gala on May 18.


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