BEAUTY CARE

‘Nashville’ actress, Pond’s team up to launch new BB+ Cream

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Pond’s has jumped aboard the BB cream craze with its new Pond’s Luminous Finish BB+. To promote the launch, the beauty brand has teamed up with Emmy and Golden Globe Award nominated actress Connie Britton, who is star of the TV series “Nashville.”

To kick off the partnership, Britton is inviting women to enter the "Pond’s BB+BFF Sweepstakes" to celebrate the two beauty boosters women cannot live without — Pond’s BB+ and their best friend forever (BFF).

Women can enter by creating a custom e-card with a photo of them with their BFF to serve as a reminder of the beauty of their friendship. Each e-card will serve as an entry to the sweepstakes, which runs through Oct. 31, 2013. Weekly prizes will be awarded, plus one of two grand prize BFF-worthy getaways to the Bahama Beach Club, a luxury ocean-side resort. Women also can enter to win by sharing their review of Pond’s new BB+ Cream on the Pond’s Facebook page.

"We’re thrilled to share our latest and greatest beauty innovation, Pond’s Luminous Finish BB+, to help women discover bright and luminous skin every day," stated Dawn Hedgepeth, director of brand building for Unilever Skincare.  "We couldn’t be more excited to partner with a classic beauty like Connie Britton, who also embodies today’s modern woman. Connie is the ultimate multi-tasker — she does it all and looks good doing it."

 

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BEAUTY CARE

Sephora to hold free, in-store beauty classes for beauty insiders

BY Antoinette Alexander

SAN FRANCISCO — Beauty retailer Sephora has announced the launch of Sephora University Beauty Classes: a new program designed to help beauty-lovers of all ages and abilities master everything from building a skin care routine to creating the perfect smoky eye.

Now available in more than 60 stores throughout the United States, these complimentary classes are the newest way in which Sephora is striving to further enhance the client experience.

Held each Sunday, classes rotate to offer a new topic each week, and are updated regularly to reflect up-to-the-minute trends and the techniques most requested by Sephora clients. Each class’ curriculum has been fashioned to replicate the training Sephora’s own artists receive as part of the extensive Sephora University experience, and lets clients try the looks themselves and get coaching and advice from Sephora’s experts. After each class, attendees are encouraged to pair up with a Sephora expert to receive personalized recommendations, or schedule a follow-up appointment with one of Sephora’s Personalized Beauty Advisors at the Sephora Beauty Studio for more one-on-one time.

"Our beauty classes are yet another example of our dedication to our client — her experience, exploration and education are at the core of our daily focus in-store," stated Christie Jack, SVP Sephora retail. "Beauty classes offer her an enhanced way to experience our services in a fun and informative environment, in addition to all our offerings both in-store and online."

Upcoming class offerings include:

  • false lashes;
  • skin care basics;
  • colorful eye makeup;
  • day-to-night smoky eye; and
  • flawless foundation.

 

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PFSweb launches DTC e-commerce solution for L’Oréal USA’s Clarisonic

BY Antoinette Alexander

ALLEN, Texas — PFSweb, an international provider of end-to-end e-commerce solutions, has launched a direct-to-consumer e-commerce solution for L’Oréal USA’s Clarisonic brand, the company announced.

With the addition of Clarisonic, PFSweb has increased the number of e-commerce sites it supports for L’Oréal USA to eight. Other brands include em michelle phan, Kiehl’s Since 1851, Giorgio Armani Beauty, Yves St. Laurent and Lancome. PFSweb is providing a direct-to-consumer solution that includes order management, customer care, fraud management, demandware consulting and order fulfillment services.

"We have successfully launched yet another brand in the L’Oréal Luxe portfolio with PFSweb, and continue to be impressed with their ability to support both our strategic and operational initiatives," stated Brigitte King, SVP direct to consumer cusiness of L’Oréal USA. "Clarisonic is a leading brand of transformative luxury skincare in the United States. By utilizing PFSweb’s offering, we expect to further grow the Clarisonic brand presence we have been building in the rapidly expanding direct-to-consumer channel while we focus even more on helping our customers look their best."

 

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