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Name of Kraft Foods’ global snacks biz OKed by shareholders

BY Allison Cerra

NORTHFIELD, Ill. — More than 90% of Kraft Foods shareholders (who cast a vote) gave the company the green light to change its name to Mondelez International.

Kraft Foods said the name change of its global snacks business will become effective at the time of the planned spinoff of the company’s North American grocery business. As previously announced, Kraft Foods is dividing to create two industry-leading public companies: a high-growth global snacks business (Mondelez International) and a high-margin North American grocery business (Kraft Foods Group). The company also has reserved the symbol MDLZ for the company’s common stock, which will trade under this new symbol after the spinoff.

"Mondelez has an appealing international sound that perfectly evokes the idea of a ‘delicious world.’ That’s the essence of our global snacks company," Kraft Foods chairman and CEO Irene Rosenfeld said, who reinforced that Mondelez International will become the new name of the corporation, not a consumer brand. Mondelez will serve as an umbrella for the company’s many iconic product brands, including Cadbury, Jacobs, LU, Milka, Nabisco, Oreo, Tang and Trident.

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Bacardi expands RTD line with low-calorie beverages

BY Allison Cerra

CORAL GABLES, Fla. — Bacardi has launched a line of low-calorie, ready-to-drink-beverages.

Bacardi classic cocktails light builds off of the original the brand’s classic cocktails "open and pour" line. Less than 95 calories for a 4-oz. serving, the beverages are available in pina colada and mojito flavors and made with natural flavors, real juice and pure cane sugar.

Bacardi classic cocktails light will be distributed in 750-ml size and 1.75 liters.

"Premixed cocktails have become a staple behind the bar — especially for home entertainers," said Toby Whitmoyer, VP and brand managing director for the rum category at Bacardi U.S.A. "Two of the most popular cocktails from our Bacardi classic cocktails line are the pina colada and the mojito. Quality-wise, this product fits right in on the shelf next to the other Bacardi rums, but we also look forward to attracting new consumers, who are looking for a low-calorie, ready-to-serve option with Bacardi classic cocktails light."

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Bartell Drugs launches summer food drive

BY Alaric DeArment

SEATTLE — Regional chain Bartell Drugs is partnering with a charity group to launch a food-collection program.

The 58-store, Seattle-based chain announced a partnership with Food Lifeline to sponsor the Bartell’s Community Food Drive to replenish local food banks over the summer. The program, scheduled to last from May 28 to June 10, is designed to help families that normally depend on free and reduced-price school meals and may struggle to provide healthy meals at home.

The drive will collect nonperishable foods, baby products and health and personal care products at all of the chain’s stores. The chain said it has collected more than 60,000 lbs. of food for local food banks through summer food drives since 2009.

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