Nails still nailing it
Nails continue to be the rock star of beauty as the category has enjoyed significant innovation within the past few years. And one of the most game-changing developments within the mass market has been the introduction of at-home gel polish.
According to SymphonyIRI data for the 52 weeks ended Feb. 24 cited by beauty company Pacific World, color polish without gel polish climbed 22% during that period, but with gel polish included in the data, total color polish increased 26.4%. It is estimated that within the next year, gel polish retail sales will more than double and reach nearly $75 million to $80 million.
Meanwhile, manufacturers continue to innovate to bring additional gel polish products to the masses. For example, Pacific World, which makes SensatioNail, has hinted at a "significant innovative new item" coming in 2014.
In addition, Red Carpet Manicure recently launched more than 64 new products in 2013 alone, expanding the line beyond color options and introducing hand and nail treatments. And as an extension of the growing creative do-it-yourself trend, the brand also introduced Crystal Gems, Nail Glitz Designer Nail Glitters and Professional Nail Appliqués, along with a professional LED light with a USB port for added convenience
Similasan adds ‘heavy hitters’ to team
HIGHLANDS RANCH, Colo. — Similasan recently added three heavy hitters to its team, including Haley Ball as product manager, Dora Newlin as director of marketing and Kim Stark, who will direct Similasan’s quality assurance and regulatory initiatives.
In addition to managing the Similasan brand across the United States and Canada, Ball works as the social media community manager for Similasan USA. Prior, she worked as market category manager for Coca-Cola.
Newlin will oversee product development, marketing strategy and execution in North America. Newlin came from Procter & Gamble, where she worked on both the CoverGirl and Pringles brands, Orange Glo International and The Integer Group.
Stark spent the past five years as director of global quality and regulatory affairs for Nspire Health.
Sanitizers ‘cleaning up’
AKRON, Ohio — With the successful launch of Purell Advanced hand sanitizer last year, Purell Consumer has helped bring some excitement back to the category.
Sales of Purell’s core brand were up 28% to $31.1 million across total U.S. multi-outlets for the 52 weeks ended March 24, according to IRi, with Purell Advanced adding more than $10.3 million.
"[The] new formulation, TV support and [free-standing inserts] are driving shoppers back to the category," said Tim Cleary, Purell Consumer sales VP. Impulse purchases of the small sizes packaged within a jelly wrap carrier, school and small office supply dispensers and large-size containers for communal replacement are driving that conversion, he said.
Overall, sales of hand sanitizers totaled $185.7 million, up 8.3%. And while this past robust cold-and-flu season certainly helped drive those sales, it’s not the whole story. Sales of Purell reach significant seasonal spikes during the back-to-school period.
Purell Advanced also holds a point of differentiation over other brands — last year the company released results of a series of independent lab studies testing the ability of instant hand sanitizers to meet Food and Drug Administration Healthcare Personnel Handwash germ-kill requirements at various dosage levels. Purell Advanced Instant Hand Sanitizer formulations contain a patent-pending blend of ingredients that maximize the impact of alcohol on bacteria while maintaining skin moisture for optimal skin health, Cleary said.