BEAUTY CARE

Nail color, accessories polish beauty sales

BY Antoinette Alexander

Nail color continues to be a rock star in the beauty aisle, as many women have forgone the pricey salon and embraced the do-it-yourself trend, and as manufacturers increasingly launch innovative nail products.


“Lending a strong hand to the success of the makeup category was nail polishes, which [were] up by 20.4% in 2010 due to new product activity ad­apted to achieving at-home salon results and easy application,” consulting and research firm Kline & Co. recently stated in its Cosmetics & Toiletries USA 2010 report.


One shining star has been Coty’s Sally Hansen Salon Manicure Complete, which generated $36 million in sales last year with 5 million bottles sold. Now for the second year in a row, the No. 1 launch in color cosmetics is a nail polish — Sally Hansen’s Salon Effects — the manufacturer told Drug Store News during a recent meeting at NACDS Annual. The innovative strips of real nail polish offer nail looks that have no dry time and promise to last up to 10 days.


This is in addition to other successful launches within nail polish, such as the Justin Bieber-inspired One Less Lonely Girl nail color collection from Nicole by OPI.


Looking to cater to the do-it-yourself beauty maven, Pacific World’s Nailene introduced for 2011 the new Professional UV Gel product line so consumers can get salon-quality gel manicures at home. The line includes three colors, a French manicure set, a UV base coat/top coat, a starter kit and a UV gel brush. A UV lamp also is available.

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Physicians Formula to launch exclusive line at Walmart

BY Allison Cerra

AZUSA, Calif. — Physicians Formula confirmed that its newly developed skin care line will be carried exclusively in about 2,500 Walmart stores this summer.

The company said that the cosmeceutical skin care line, which will contain 14 SKUs, will begin shipping to Walmart this month and officially will hit store shelves in August. Physicians Formula also said the line potentially could be offered to other retailers by 2012. The line includes three regimens focused on the most common skin concerns, including aging, moisture balance and sensitivity and redness.

"We are very proud and excited to have been chosen by Walmart to partner with them in developing these best-in-class products," Physicians Formula chairman and CEO Ingrid Jackel said. "The launch of the Physicians Formula cosmeceutical skin care line represents another in a long line of first-to-market innovations for our company, as we continue our mission of bringing new beauty technologies and approaches to the marketplace. It also creates new financial opportunities and risk diversification for us."

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Veet launches 28 Days of Beautiful application on Facebook

BY Antoinette Alexander

PARSIPPANY, N.J. — Hair depilatory brand Veet has announced the launch of the 28 Days of Beautiful Facebook application, a way for consumers to engage with the brand, share beauty secrets, receive exclusive offers and discounts, and get insider tips from the Veet Smooth Patrol — a panel of three celebrity experts in the fields of fitness, fashion and beauty.

The name of the application is a nod to the brand’s newest product launch: Veet ready-to-use wax strips for face and body, which promise to provide up to 28 days of smoothness. The app is formatted as a month-long calendar offering one tip, trick or value-special per day as revealed through a virtual peel-off tab that replicates the actual look and functionality of the EasyGrip tab on the new ready-to-use wax strips. Through July 31, 28 Days of Beautiful is accessible through the official brand Facebook page.

This also marks the first time that Veet has employed a panel of well-known industry personalities to speak to its consumers across multimedia platforms. The Smooth Patrol is comprised of beauty expert Polly Blitzer, fitness expert Terri Walsh and fashion and style expert Jill Martin.

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