BEAUTY CARE

Nad’s Nose Wax now available on Walmart.com

BY Antoinette Alexander

LOS ANGELES — Hair removal brand Nad’s has announced that its Nose Wax system, which launched last year, is now available at Walmart.com.

In addition, a full selection of 11 of Nad’s hair removal products are available at the Walmart.com site, including the original all-natural hair removal gel kit, the Facial Wand Eyebrow Shaper, a selection of on-the-go hair removal strips for face and body, the Brazilian and Bikini Kit, and hair removal creams.

Containing chamomile and aloe, Nad’s Nose Wax, the newest Nad’s product, was featured this month on the "Rachael Ray Show" and is applied with the Nad’s safetip applicator that is designed to target the hair around the edge of the nostril, only removing hairs that are sticking out or easily noticed. The specially formulated wax can also be used to remove blackheads from the nose’s surface. Each package of Nads Nose Wax contains four treatment packs, a “Moustache Stencil” for men, Post Wax Calming Wipes and Antibacterial wipes.
 

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Aquaphor taps Olympic gold medalist softball player Jennie Finch to chronicle NYC triathlon experience

BY Antoinette Alexander

NEW YORK — Beiersdorf’s Aquaphor skin care brand has selected Olympian softball veteran Jennie Finch as this year’s representative for its title sponsorship of the 2013 Aquaphor New York City Triathlon.

Finch, a gold medal-winning Olympic softball veteran, ESPN commentator, coach and mother of three who uses Aquaphor for both her athletic and family skin care needs, will share her training and race day experiences as she works to complete in the Olympic-distance triathlon this July on Manhattan’s Upper West Side.

Finch’s story will come to life through her personal accounts via social media, ongoing media interviews, Aquaphor-generated content and direct communications with her fellow race participants.


Finch will toe the start line with more than 3,000 athletes from 47 states and 23 countries at the 13th annual event on July 14. The race includes a 1.5-km swim in the Hudson River, 40-km bike on the Henry Hudson Parkway and 10-km run in Central Park.


"Jennie’s success on the field and off as a mom truly mirrors the attributes of the Aquaphor brand — proven reliability in any situation," stated Evan Eckman, VP and chief marketing officer for Beiersdorf North America. "Without Aquaphor, the skin can take a beating during a triathlon. We have an opportunity to use Jennie’s expert voice to educate moms and athletes everywhere that Aquaphor protects skin. We’re so thrilled that she is joining us for this year’s race and sharing her journey to the finish line with our Aquaphor community."


As title sponsor of the 2013 Aquaphor NYC Triathlon, Aquaphor will help athletes prepare, protect and heal their skin so they can perform at their best. The company also sponsors some of the race’s most popular events, including the Diaper Derby, athlete expo and finishers’ area, where Aquaphor provides its Aquaphor Healing Ointment and Lip Repair products to participants and fans to fight blisters, chafing and more.

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Cosmoprof North America announces Discover Beauty 2013 initial lineup

BY Antoinette Alexander

LAS VEGAS — The Discover Beauty program, an initiative of Cosmoprof North America, has returned for its seventh year of matching retailers with emerging beauty brands in 2013, and CPNA has unveiled the initial Discover Beauty lineup.

Cosmoprof North America will take place July 14 to 16 at the Mandalay Bay Convention Center in Las Vegas. 

Companies from all over the world must be approved to participate in Discover Beauty. For these brands, CPNA show organizers arrange pre-scheduled sales meetings and events with retailers. However, the area is open to all attendees throughout the three-day event. The initial Discover Beauty lineup for 2013 includes: African Botanics, Greenland, Jenetiqa, Manuka Doctor, Marilou Bio, MDSolarSciences, Million Dollar Hair, Mirabella, Skin&Co Roma and VitaMan.

The Discover Beauty program is a section centrally located on the show floor combining the best of both worlds: a one-on-one customized buyer program with pre-arranged face-to-face meetings to take place in private meeting room spaces, as well as a traditional exhibition presentation.

All Discover Beauty brands are automatically enrolled for the 2013 Discover Beauty Award. This award is given to one brand, which is recognized for its creativity in concept, packaging and overall ability to succeed in this competitive retail market. The winner is selected by industry leaders, beauty editors and participating retailers. The Discover Beauty Award winner will be announced on the evening of July 14 as part of a private reception.

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