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Nad’s introduces nose wax

BY Antoinette Alexander

LOS ANGELES — Hair removal brand Nad’s has announced the launch of Nad’s nose wax for men and women, a complete do-it-yourself nose wax system for removing nose hair.

Containing chamomile and aloe, Nad’s nose wax is applied with the Nad’s Safetip applicator that is designed to target the hair around the edge of the nostril, only removing hairs that are sticking out or easily noticed. The specially formulated wax also can be used to remove blackheads from the nose’s surface.

Each package of Nad’s nose wax contains three treatment packs, a "Moustache Stencil" for men, post wax calming wipes and antibacterial wipes. Nad’s nose wax retails for $29.99.

Currently celebrating its 20th anniversary, Nad’s was founded by Sue Ismiel, a mother who created a natural, no heat hair removal product for her young daughter from ingredients she took from her own kitchen. The use of Nad’s natural hair removal gel spread from Ismiel’s family to friends, and ultimately, to the entire consumer market of Australia. In 1998, Nad’s natural hair removal gel entered the U.S. market and now also is sold in the United Kingdom, New Zealand and Middle East.
 

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C.MINDY says:
Apr-13-2013 06:23 am

This nose wax is the answer to my long long concern. lol. Yeah, I am very thankful I knew this one. - Carmack Moving and Storage

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Pure Silk shave cream brand announces new packaging, enhanced formulation

BY Antoinette Alexander

DUBLIN, Ohio — Pure Silk shave creams for women has unveiled a sleek new packaging design and improved moisturizing formula with twice the aloe of Pure Silk’s previous shave creams.

The redesign highlights key ingredients found in each of the brand’s seven fragrances and new 100% rust-proof aluminum cans. 
 
To support the launch of the new design and formulation, Pure Silk has hired Rachel Kay Public Relations to execute public relations and social media strategy and GSD&M Advertising as its creative partner. The combined efforts of the agencies will advance the company’s goal to connect with its core consumers — women and teens — via a mix of paid and earned media.

The company also is supporting the relaunch with an advertising campaign that includes print ads and broadcast ad spots. Pure Silk also is the sponsor of nine Ladies Professional Golf Association tour members, including Natalie Gulbis, Brittany Lincicome, Jennifer Song and Stacy Lewis, who currently is ranked second in the world.


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Rubbermaid introduces bathroom cleaning solutions

BY Allison Cerra

ATLANTA — Rubbermaid has extended its portfolio to include bathroom scrubbers and the Clean and Dry plunger.

Rubbermaid bathroom scrubbers provide four tools — including the spray scrubber, extendable scrubber, flexible scrub brush and 2-in-1 scrubber. A variety of switchable pads also are available — including scour, sponge, bristle and disposable pads — so cleaning can be tailored to fit the consumers’ preferred method of cleaning. Meanwhile, the Rubbermaid Clean and Dry plunger is exclusively protected with NeverWet nanotech coating, which forms a shield that repels water. Like car wax, water instantly beads up and rolls off the Clean and Dry plunger reducing the spread of germs and eliminating drips.

"Our research tells us again and again that when consumers use Rubbermaid solutions in their homes, they feel free to live their lives and focus on what really matters," Rubbermaid VP marketing Steve Pawl said. "This insight naturally extends to the bathroom, where consumers are constantly seeking simpler and more effective solutions. Our line of new Rubbermaid bathroom scrubbers and the Clean and Dry plunger join the Reveal microfiber spray mop to extend the ways Rubbermaid is helping consumers achieve a clean and organized home quickly and effectively."

Rubbermaid bathroom scrubbers now are available at The Home Depot, Meijer, Menards and select Walmart and Target stores nationwide and on Rubbermaid.com with a suggested retail price range from $3.99 to $14.99. The Rubbermaid Clean and Dry plunger now is available at The Home Depot, Meijer, Menards and select Walmart, Target, Costco and Lowe’s stores nationwide and on Rubbermaid.com for a suggested retail price of $12.99.

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