HEALTH

NAD supports glucosamine claims

BY Michael Johnsen

NEW YORK — The National Advertising Division of the Council of Better Business Bureaus on Monday reported Direct Digital, marketer of Instaflex, has supported certain advertising claims made in print and online.

Instaflex is formulated with 1,500 mg glucosamine sulfate, 500 mg methylsulfonylmethane, 250 mg ginger root extract and 4 mg hyaluronic acid. Direct Digital had claimed that Instaflex could relieve and comfort joints and increase flexibility, among other claims.

NAD found that the results of the advertiser’s glucosamine studies in support of its claims were in line with the National Institute of Health’s "Glucosamine/chondroitin Arthritis Intervention Trial." "At this dosage [1,500 mg], NAD has routinely found a reasonable basis for claims that glucosamine ‘lubricates,’ ‘rebuilds,’ ‘comforts’ and increases ‘mobility’ of joints," the organization stated.

The review was part of NAD’s routine monitoring program through a grant from the CRN Foundation.


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A.Helpburn says:
Feb-14-2012 03:20 pm

I have suffered from osteoarthritis for years. At first, I took over the counter NSAIDs and Tylenol. My daughter told me about the effects of taking those medications over time so I decided to try alternative supplements. I've been taking Liquid Glucosamine for 3 years now, and rarely ever take pain meds. I've tried many brands, as well as the pill form, and none live up to what my current brand, Synflex Liquid Glucosamine. I've never felt better.

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Mam makes pacifiers personal

BY Allison Cerra

WHITE PLAINS, N.Y. — Mam has launched its personalized pacifier collection, a line of pacifiers that can feature the name, nickname or saying of one’s choice right on the pacifier’s front knob.

"Over the years, Mam USA has received countless requests for personalized pacifiers from parents around the globe," Mam USA SVP marketing Christine Poppy said. "Mam USA values the needs of our customers and we are excited to offer moms and dads a service that allows them to create the customized pacifiers they want without compromising safety or comfort."

The personalized pacifiers are available in size zero to 6 months and 6+ months and may be ordered in sets of two ($19.95), four ($24.95) and six ($29.95), and are available exclusively online at Mambabypersonalized.com.

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Perrigo launches store-brand equivalent to Claritin-D

BY Michael Johnsen

ALLEGAN, Mich. — Perrigo on Tuesday announced that it has begun shipping Loratadine-D 12-hour extended-release tablets.

The new loratadine/pseudoephedrine combination formulation is the store brand equivalent to Merck Consumer’s Claritin-D 12-hour extended-release tablets, which generates an approximate $111 million per year, according to Perrigo citing data provided by Wolters Kluwer.

The Loratadine-D store brand launch is the first of many new OTC products on Perrigo’s launchpad this year, Perrigo chairman and CEO Joseph Papa said. "This launch is another milestone for our consumer healthcare segment, which is expected to launch many important new store brand products during this fiscal year," Papa said.


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