News

NAD requests USPLabs to tone down Jack3d claims

BY Michael Johnsen

NEW YORK — The National Advertising Division last week recommended that USPLabs discontinue all claims reviewed by NAD for the company’s Jack3d and Jack3d Micro dietary supplements. USPLabs has agreed to discontinue the claims, NAD reported.

USPLabs further agreed to add language to make clear that Jack3d is a pre-workout product meant to be used in conjunction with exercise.

As part of its ongoing monitoring program and in conjunction with an initiative with the Council for Responsible Nutrition designed to expand the review of claims made for dietary supplements, NAD requested USPLabs provide substantiation for several claims made for Jack3d Micro, such as “Being three-quarters through your workout and feeling like you’ve got a full tank.” NAD also requested substantiation for the claim that Jack3d is “The Original, University Studied legend.”

Following its review, NAD determined that the challenged claims for Jack3d Micro could reasonably be interpreted as product performance claims. Given the absence of product testing, NAD determined that the performance claims were not supported and recommended that they be discontinued.

NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus.


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Walgreens, CVS Caremark extend network pharmacy provider agreement

BY Michael Johnsen

 DEERFIELD, Ill. — Walgreens on Monday extended its agreement as a network pharmacy provider in the CVS Caremark pharmacy benefit management national retail network. The companies are not disclosing the financial and other confidential terms of the agreement.

“We are pleased to have reached a mutual, multi-year agreement that meets our business objectives, remains consistent with our principles of receiving predictable and fair reimbursement for the services and value we provide and helps drive cost-effective pricing for payers and patients,” stated Kermit Crawford, Walgreens president of pharmacy, health and wellness.


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Celebrity Apprentice finale comes down to who better promos two DeLish ice cream brands

BY Michael Johnsen

NEW YORK — Duane Reade scored marketing gold as Manhattan fans of Celebrity Apprentice fanned out to vote for one of the two finalists Sunday — Las Vegas headliner Penn Jillette and country star Trace Adkins — by purchasing one of two exclusive flavors of Walgreens’ DeLish ice cream. 

Setting up the Celebrity Apprentice finale, which airs May 19 the two teams produced several celebrity-laden commercials promoting each flavor. On team Penn, celebrities included LaToya Jackson, Lisa Rinna and Dennis Rodman. Penn’s team created a vanilla-based ice cream with chocoloate swirls and turtles, which they dubbed "Magic Swurtle."


Photo courtesy Denise Truscello

Former celebrity contestants Marilu Henner, Gary Busey and Lil’ Jon helped out on team Trace. Their ice cream is a maple macadamia "mash-up" over red velvet. 

Walgreens late Monday announced the chain would donate $10,000 to the charity of the fan favorite. People who buy Jillette’s "Magic Swurtle" will help direct that donation toward Opportunity Village. The American Red Cross will be the beneficiary if team Trace’s ice cream flavor wins. 

"Once again we are thrilled to be a part of ‘The Celebrity Apprentice’ and look forward to sharing the finalists’ Good & DeLish premium ice cream flavors with our customers nationwide," stated Bryan Pugh, VP merchandising, store design and well experience at Walgreens. 

Since Sunday’s episode, Duane Reade has been re-tweeting customer choices on its Twitter feed.

For the full episode from NBC, click here.

This story has been updated to include Walgreens’ statement.


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

Gator Jim says:
May-14-2013 03:23 pm

Congrats to Walgreens, however... We went to 2 stores late yesterday afternoon in the San Francisco bay area looking for the ice cream. Walgreens had signs up about the Celebrity Apprentice special flavors but no product. There was not even space allocated for the product. Sorry, they failed to deliver on the challenge.

TRENDING STORIES