NAD to New Nordic US: Discontinue Mulberry Zuccarin dietary supplement ad claims
NEW YORK — The National Advertising Division of the Council of Better Business Bureaus earlier this week recommended that New Nordic US modify or discontinue a wide range of advertising claims for the company’s Mulberry Zuccarin dietary supplement product, including claims made in testimonials.
The advertiser agreed to discontinue the unsubstantiated claim that its supplement induced weight loss for 1,500 customers. Zuccarin contains a single botanical dietary ingredient, white mulberry extract, and did not conduct any testing on the product itself but relied instead on studies conducted on the product’s active ingredient to support its claims.
Following its review, the NAD determined that the evidence provided by the advertiser was insufficient to support weight-loss claims or claims that the product blocks carbohydrate digestion or stabilizes blood sugar levels. The NAD recommended the advertiser discontinue such claims.
New Nordic US, in its advertiser’s statement, said it would discontinue the advertising in question and include the following disclaimer in future advertising: “Mulberry Zuccarin is not a prescription drug and is not intended to replace medications.”
Nexcare teams up with American Red Cross, Niki Taylor for annual Nexcare Give program
ST. PAUL, Minn. — 3M’s Nexcare bandages, in partnership with the American Red Cross and model Niki Taylor, on Thursday announced the third annual Nexcare Give program on World Blood Donor Day on June 14.
“As someone who owes her life to donors who gave to help someone they didn’t even know, I think giving blood is a critical community service that cannot be overlooked,” Taylor said. “Currently, however, only about 8% of those who can donate blood do so each year. … Through the Nexcare and American Red Cross Give program, I hope to educate people about the impact each person can have, and help them realize that helping to save a life is always in style.”
New for 2011, the Nexcare brand will be giving away a collection of five fashion bandages inspired by the latest runway trends and emblazoned with the word “give” to demonstrate how “doing good looks good,” too. This collection will feature trend-focused designs of chevron, plaid, gingham, zebra and “classic.”
Nexcare also has launched a new Facebook page where visitors easily can find a location near them to donate, as well as sign up to receive additional bandages for free by mail. Visitors also can share their story and sign a pledge to donate blood this World Blood Donor Day. Participants pledging to give blood also have the opportunity to share with their friends and encourage them to pledge.
The Nexcare Give bandages will be available for free at American Red Cross blood drives and donor centers nationwide as well as online at NexcareGive.com, while supplies last.
Matrixx to move HQ
SKILLMAN, N.J. — With former Wyeth executive Dennis O’Donnell at the helm, Matrixx Initiatives is making a headquarter transition from Phoenix to here in New Jersey, according to a story published in the Arizona Republic earlier this week.
The company, however, will maintain offices in Arizona, the report stated.