NAD asks Natrol to modify BioSil dietary supplement efficacy claims
NEW YORK The National Advertising Division of the Council of Better Business Bureaus on Tuesday recommended that Natrol modify or discontinue certain claims in support of the company’s BioSil dietary supplement, however NAD acknowledged that Natrol provided reasonable support for certain advertising claims.
BioSil is a dietary supplement designed to promote the health of skin, hair, nails and bones in women.
NAD examined evidence presented by the advertiser, including the results of three double-blind, placebo-controlled clinical trials, and determined that the advertiser could reasonably support the claims “Nourish your body’s ‘3 Beauty Proteins’ Naturally!” and “BioSil, with patented ch-OSA, helps turn on the cells in your body that generate all three health and beauty proteins. Naturally.”
NAD recommended, however, that the advertiser discontinue unqualified quantified claim that BioSil “Reduces Fine Lines and Wrinkles by 19 percent,” but recognized that Natrol can continue to make certain claims about the results of its studies, as long as it is made clear in the advertising exactly what those results were.
Similarly, absent specific clinical evidence that BioSil is “clinically proven to give a more youthful look” in 20 weeks, NAD recommended that the advertiser discontinue the claim. NAD noted that Natrol is free to discuss how BioSil resulted in improved microrelief measurements and improved viscoelasticity and such microrelief can develop over time into deeper and more visible wrinkles.
Natrol responded that it “respectfully disagrees with the decision that certain claims are too broad,” but agreed to incorporate NAD’s recommendations “as a proponent of self-regulation.”
NAD, the advertising industry’s self-regulatory forum, examined advertising for BioSil pursuant to NAD’s ongoing monitoring of advertising in the dietary supplements marketplace and in conjunction with an initiative with the Council for Responsible Nutrition.
M.A.C. backs THISDAY’s all-star event to raise awareness on sustainability
LONDON M.A.C Cosmetics supported the recent THISDAY’s Africa Rising all-star event at the Royal Albert Hall in London.
Singers, songwriters and international superstars Christina Aguilera and Seal headlined a star-studded line up from the world of music and fashion when THISDAY, a daily newspaper and multi-media resource out of Africa, presented the Africa Rising grand finale in London. The event was held Oct. 14.
The occasion marked the final stop on the Africa Rising four-city, three-nation tour and featured catwalk shows from African and international designers, modeled by supermodels Naomi Campbell, Alek Wek, Tyson Beckford, Oluchi and Liya Kebede.
The M.A.C PRO Team, keyed by Terry Barber, director of make-up artistry UK and Ireland, was on hand to create the looks for more than 70 models, including Campell and Wek, for catwalk shows during the evening.
Africa Rising is designed to raise awareness for African issues by finding “sustainable solutions.”
Ethnic beauty care a top market for up-and-coming players
NEW YORK Niche marketers are increasingly extending the ethnic health and beauty market to include products for Hispanics, Asian, Arab, Native American, South Asian and other multicultural backgrounds, according to a recent Packaged Facts report.
The report, dubbed “Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th Edition,” estimates that the U.S. retail market for ethnic-specific hair care, makeup and skin care products is continuing to experience robust growth in 2008 at nearly 7 percent.
The market, according to Packaged Facts, a division of Market Research Group, is expected to finish the year at nearly $2.6 billion. By 2012, U.S. retail sales of ethnic-specific HBC products are expected to surpass $3.3 billion.
“Traditionally, marketers active in HBC products have sold some of the most chemically harsh items available, but today manufacturers are taking simple yet significant steps by adding a degree of natural or organic content to their products. This appeals to U.S. minorities who are widely regarded to favor not only gentler and safer HBC products, but greener ones as well,” Tatjana Meerman, publisher of Packaged Facts, said.