HEALTH

NAD affirms Centrum ad claims

BY Michael Johnsen

NEW YORK The National Advertising Division of the Council of Better Business Bureaus on Thursday affirmed that Wyeth Consumer Healthcare can support claims related to the “balanced” formula of Centrum Silver and Centrum brand vitamins.

NAD, the advertising industry’s self-regulatory forum, examined claims made by Wyeth in television, print and Internet advertising, as well as labeling claims, following a challenge by Bayer Healthcare. Claims at issue included:

• “With our better balanced formula, we work together to bring out the best in each other.”• “Better balanced to work together.”• “Working Better Together.  From A to Zinc.”• “Centrum balances combinations of nutrients to help them work to their full potential.”• “With 8 interactive combinations that help your body get more out of Centrum.”

Following its review of the advertising, NAD found that the comparison “better balanced” communicates a comparison to the prior version of Centrum and not against competing products. Further, NAD found that the advertiser’s claim of “8 interactive combinations” to be accurate and supported.  NAD found that the imagery presented by the elevator advertisement, on its own, did not falsely disparage or make a superiority claim against all other multivitamins.

Wyeth, in its advertiser’s statement, said the company “respects the NAD self-regulatory process and thanks the NAD for its comprehensive and efficient consideration of this matter.”

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CHPA president addresses OTC efficacy, drug abuse

BY Michael Johnsen

WASHINGTON During her opening address to Consumer Healthcare Products Association members here, Linda Suydam, president of the CHPA, noted that two Food and Drug Administration meetings held last year have forever changed the over-the-counter regulatory landscape.

The two meetings Syudam referenced—an FDA advisory panel on the efficacy of children’s cough-cold medicine and a separate panel on the efficacy of phenylephrine—called into question the long-standing efficacy of monographed products. “What was learned from both of these meetings is that the regulatory landscape is changing,” she said. “We must move forward on the science supporting our product.”

To this end, CHPA is already committed to conducting pharmacokinetic and efficacy studies in pediatric populations for monographed OTC medicines.

Another point of concern identified by Suydam was the issue of dextromethorphan abuse. She commended the industry for pulling together on this issue, and through CHPA effectively raised awareness and education behind DXM abuse. “The level of cooperation among members this past year has been exceptional.”

Looking forward, the industry prognosis is positive, however not without its challenges. For example, “FDA’s chronic underfunding will take a long time to rectify,” Suydam said, regardless of whether a Democrat or a Republican wins the presidential election next year.

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Study examines energy drinks’ tooth-damaging potential

BY Michael Johnsen

CHICAGO A recently-published study has determined that energy drinks as corrosive to teeth as soft drinks.

The Academy of General Dentistry on Wednesday issued a press release regarding the results of a recent study that was published in the November/December 2007 issue of General Dentistry, the Academy of General Dentistry’s clinical, peer reviewed journal, which found that popular high-energy and sports drinks had the highest mean buffering capacity, resulting in the strongest potential for erosion of enamel.

According to the Academy, a beverage’s “buffering capacity,” or the ability to neutralize acid, plays a significant role in the cause of dental erosion.

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