BEAUTY CARE

NACDS TSE: Hot OTC products

BY Michael Johnsen

BodiMetrics
A new consumer diagnostics tool called BodiMetrics that tracks six health metrics, and includes a medication reminder, will be available at Bloomingdales in September. Supported by an app available on both the iOS and Android platforms, the metrics BodiMetrics tracks include an EKG, pulse rate, blood oxygination, systolic blood pressure and temperature. The device also serves as a pedometer. Fitness expert Kathy Smith will be serving as a celebrity spokeswoman and will be making appearances at retail as the brand is sold into stores. Also by September, BodiMetrics hopes to have Food and Drug Administration approval for a device designed to enhance in-office, or in-clinic, diagnostics that includes a metric for sleep apnea. 

Bumps ’n Bruises
At this year’s NACDS TSE, Hyland’s showcased its 4 Kids Bumps ’n Bruises with Arnica. Arnica is a newer ingredient to the food, drug and mass arena, and it’s not just focused on pain, but also on bruising and swelling. The new homeopathic formulation combines the natural relief of Arnica with such modern product benefits as environmentally friendly packaging and toxin-free ingredients that today’s savvy mom appreciates. According to a recent Instantly Shelf Score survey conducted on behalf of Drug Store News, that packaging is resonating with consumers — 67% reported that the new kids pain-relief SKU stood out on the shelf.

Butterfly Body Liners

Butterfly Health recently launched a men’s version of its Butterfly Body Liners for accidental bowel leakage, addressing a completely underserved market. According to the company, nearly 70% of people with ABL first experience it before age 60 years, and 90% of people with ABL experience light to moderate leakage. ABL is associated with such common conditions as IBS, diarrhea, obesity and diabetes. Men who have had colon or prostate cancer treatment are at especially high risk for ABL. Butterfly Body Liners have won two national innovation awards, the 2014 INDA Vision Award and a 2014 Edison Award. 

Smart Thermometer
It’s a new world for millennial moms taking care of their sick young ones. Coupling digital thermometer readings with the ability to track those readings on a smartphone is a trend tracked at this year’s NACDS TSE. TempTraq introduced a wearable digital thermometer that can continuously monitor body temperature for 24 hours and send alerts to mobile devices through the free TempTraq app. And the recently introduced Kinsa Smart Thermometer uses the phone’s display to track temperature, symptoms, medications, notes and pictures. The Kinsa app also maps and aggregates early indicators of illness to help reduce sick days through early detection and increased awareness.

help2heal Adhesive Bandages
The latest cause marketing offer in OTC aisles may be Help-2Heal, which at the 2015 NACDS TSE introduced a buy-one, give-one program for adhesive bandages. For every adhesive bandage the company sells, it donates one to resource-limited communities around the world through a partnership with Project C.U.R.E. (Commission on Urgent Relief and Equipment), which empowers medical providers in developing countries with the tools they need to treat their patients. It’s the kind of cause marketing effort that catches the eye of the millennial shopper. According to a Nielsen survey, more than 55% of consumers globally are willing to spend more for products making a social or economic impact, and more than half of those respondents were millennials.

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Report: Millennials important for beauty growth

BY Lesley Thulin

DENVER — Millennials are emerging as one of the most influential generations of consumers and are shaping up to be critical to growth in the beauty sector. 

Although beauty represents a $47.9 billion market in the United States, with 14% attributed to drug stores, there are challenges in growing the market. 

“Trips across the key mass channels are down — and particularly in drug, so that’s very alarming,” according to Christina Spizzirri, a director at Nielsen’s North America buy division, who presented an Insight Session called “Beauty and the Millennials” on Sunday. 

Nielsen’s six-month study on the beauty sector demonstrated an “alarming rate of low ad effectiveness in the beauty sector,” she said. 

So beauty suppliers need to target millennials — consumers ages 18 years to 24 years — in order to find growth, according to Spizzirri. Over the next six years, millennials will contribute to 70% of consumer packaged goods growth. Forbes estimates that there are 80 million millennials in America, representing a quarter of the population. 

“This is the most diverse and connected generation,” Spizzirri said. “They are just now starting to find their voice.”

According to Nielsen’s report, most millennials spend most of their income online, own a smartphone, seek natural or organic products, and are invested in sustainability.

“Millennials are more willing to pay a premium for products with healthy attributes — more so than any of the other generations,” Spizzirri said. In the past four years, the beauty sector saw a 24% growth rate in natural and organic products. 

Nielsen’s study also revealed the generation’s diversity.  

“It is more important for millennials that we are thinking of ways to reach the multicultural consumer,” Spizzirri said.

Only 56% of millennials are white, and Hispanic Americans represent the leading beauty consumers. “That’s where the growth is in beauty,” Spizzirri said.

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Walmart pledges $25M disaster relief commitment, will host preparedness events

BY David Salazar

 
NEW ORLEANS — As the 10th anniversary of Hurrican Katrina approaches, Walmart and the Walmart Foundation are making a commitment to disaster relief efforts. Wal-Mart Stores CEO Doug McMillon announced Friday on Instagram that the two organizations would be donating $25 million over five years to worldwide disaster relief and recovery efforts. The first $500,000 of the commitment will be going to nonprofits in the form of grants. 
 
McMillon also announced the commitment at New Orleans’ “Before. During. After” forum, where the company is convening humanitarians, as well as New Orleans Mayor Mitch Landrieu and former Louisiana Gov. Haley Barbour. Walmart will also be releasing the findings of its disaster relief research that it partnered with Louisiana State University to conduct. The research looks at what lessons can be taken from the response to Hurrican Katrina. 
 
“Hurricane Katrina touched our customers, associates, and communities in a profound way, and we haven’t forgotten,” McMillon said. “Working hand in hand with the people of the Gulf Region at that difficult moment showed us there are times when we can make a real difference. Today we’re gathering with leaders in New Orleans to reflect on the progress made since the storm and to make a $25 million commitment to disaster response and resiliency globally. We will continue to help communities prepare for – and recover from – the unexpected.”
 
In addition to the $25 million commitment, the company and foundation announced that they recently donated more than $9 million in grans to nonprofits aimed at building emergency preparedness in communities across the U.S. Organizations chosen were Good360, PYXERA Global, Team Rubicon, and the United Nations Office for Disaster Risk Reduction. 
 
The focus on emergency preparedness will continue throughout the month as well, with Walmart  and Sam’s Club sponsoring New Orleans’ Day of Service on Aug. 29. In September, which is National Preparedness Month, select Walmart stores will partner with local emergency management organizations to help customers create emergency preparedness plans. 
 
“When Hurricane Katrina struck the Gulf Coast, Walmart was on the front lines of the response. Walmart opened make-shift stores, sent truckloads of supplies to our city, and activated associates on the ground to help those in need,” Landrieu said. “I’m proud to be here today with Walmart and emergency response thought leaders to reflect on lessons learned over the past 10 years. In addition, I look forward to commemorating this time in our history by supporting local neighborhoods during a Citywide Day of Service next week.”

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