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NACDS op-ed targets prescription drug abuse, access

BY Antoinette Alexander

ARLINGTON, Va. — An op-ed in Tuesday’s Capitol Hill newspaper Roll Call emphasizes the National Association of Chain Drug Stores’ commitment to curbing prescription drug abuse and diversion while ensuring legitimate patient access to prescription medications.  

The op-ed, by NACDS President and CEO Steve Anderson, cites NACDS’ support for new legislation (S. 1277) by U.S. Sen. Barbara Boxer, D-Calif. The bill would create a commission of federal and state governmental agencies, law enforcement and healthcare professionals to collaborate on solutions for drug abuse and drug access alike.
 
In addition to publication in the print version of Roll Call, the op-ed was also published online at CQ.com and RollCall.com and was included in Tuesday’s Kaiser Health News Daily Health Policy Report.
 
The text of the op-ed follows:
 
Collaboration Needed to Address Prescription Drug Abuse and Access Issues
 
Partisanship usually gets the blame when Washington fails to muster an appropriate governmental response to the nation’s challenges. But when it comes to confronting prescription drug abuse, the divide within the government is caused not by the culprit of partisan stripes, but rather by departmental silos. That needs to change.
 
Currently, when it comes to prescription drug abuse, there is the response of the enforcement agencies, and there is the response of the health agencies. These approaches all-too-often remain separate and out of sync. As a result, stories of those ravaged by drug abuse are pitted against stories of those deprived of access to prescription medications that they need for legitimate purposes. Both aspects of human suffering need to be figured into the solution.  On July 10, Sen. Boxer introduced the Combating Prescription Drug Abuse Act to do just that.
 
The bill builds on a concept that gained attention during the 112th Congress, and that now deserves action. It would create a commission consisting of the Department of Health and Human Services, the Drug Enforcement Administration, the Office of National Drug Control Policy, patient groups, state attorneys general, local law enforcement officials, and representatives of pharmacies, prescribers, hospitals, and drug wholesalers. The commission would be charged with identifying solutions to prevent or reduce drug diversion and abuse and to ensure that patients continue to have legitimate access to medications.
 
Eight Senators started down this path earlier this year, writing to the U.S. Government Accountability Office (GAO) to request a survey of what can be done to “successfully increase coordination in our efforts to combat prescription drug abuse.” The signatories included Sen. Barbara Boxer (D-CA), Sen. Tom Coburn (R-OK), Sen. Dianne Feinstein (D-CA), Sen. Lamar Alexander (R-TN), Sen. Richard Burr (R-NC), Sen. Michael Enzi (R-WY), Sen. Tom Harkin (D-IA) and Sen. John Rockefeller (D-WV). The diversity of this group by party, ideology and geography symbolizes the collaboration necessary among federal agencies, and should not be overlooked.  
 
Lack of coordination is not unique to efforts to confront prescription drug abuse. In March, GAO frequently used words including “fragmentation,” “overlap,” and “inefficiencies” to describe the government’s approach to drug abuse of all varieties. Lack of inter-agency coordination also has been a key focus of numerous and diverse issue areas, from national security, to disaster preparedness, to education programs. More positively, concerted efforts to improve cooperation on priority issues have been known to improve performance. Improved coordination for the purpose of averting terrorism, for example, has been credited with thwarting attacks on the homeland.
 
To hear a story of one family that has been devastated by prescription drug abuse is to receive motivation to tackle the problem. Yet to hear a story of a suffering patient, whose treatment requires legitimate use of an appropriately prescribed medication, serves as equal motivation to protect access to that medication. Both of these scenarios are worth working for, and they are worth working for together.
 
Some might call it a shame that legislation is needed to foster collaboration within government and to prevent inconsistencies in government policies, but it would be more productive to put shame aside, recognize the need, and meet it. The real shame will come if the government does not make collaboration the focus of its efforts to address prescription drug abuse, and other challenges, now and into the future.

 


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Australian hair removal system for men inks exclusive deal with Duane Reade

BY Antoinette Alexander

NEW YORK — Bare For Men, a hair removal system designed and developed in Australia, is now available in the United States at Duane Reade locations.

Bare For Men is set to launch on Tuesday its "Get The Monkey Off Your Back" digital marketing campaign via the brand website and its various social channels including YouTube, Facebook, Twitter, Pinterest and Instagram.

Bare For Men hypoallergenic wax strips were designed for men who prefer to wax in the privacy of their own home without mess or pain. The first wax strip of its kind for men, Bare For Men wax strips and after waxing oil are designed to provide a salon-quality treatment for hair removal.

"We are known to be innovators of beauty products and solutions and Bare For Men Wax Strips are the first of a range of products that we have planned to launch in the next twelve months, to not only remove unwanted hair, but also to nourish and protect male skin," stated Gayna Elvin, president of Bare For Men. "A well groomed man is always sexy and New York is the perfect platform to showcase the Bare For Men brand to not only the U.S. market, but the international community worldwide."

"The Bare For Men relationship with Duane Reade creates a new platform to offer salon quality hair removal for men at an affordable price," added Jenna Topaz, category manager for Duane Reade. "Men’s grooming is a growing segment, and we strive to stay ahead of the curve and offer innovative products that will serve our selective, on-the-go male consumer."
 


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Shakira named global ambassador for 3D White collection

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s 3D White has inked its first ever global partnership with singer Shakira.

 “We are excited to announce Shakira as the exclusive global spokesperson for our 3D White property, around the world," stated Stephen Squire, global marketing director for P&G Oral Care. “As an award-winning recording artist, star of NBC’s ‘The Voice,’ philanthropist, beauty icon and mother, Shakira embodies the true spirit of the multi-dimensional woman, and always does it all with a brilliant smile on her face. We are thrilled to have a beautiful, strong woman of Shakira’s caliber to represent the brand.”

As the global brand ambassador, Shakira will help launch the latest additions to the Oral-B and Crest 3D White collection of products, appearing in the brands’ print and television advertising, public relations efforts and online properties. The campaign will kick-off globally in the fall of 2013.

“I am excited to be working with 3D White as a global ambassador — I have always felt that a smile is one of our most important assets in life,” stated Shakira. “They are an iconic brand and I know they will be a great partner, including the work we will be doing together to support children in Colombia through my Barefoot Foundation."
 


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H.BAUM says:
Jul-24-2013 03:01 pm

Her hips may swing but her lips are poisonous. She comes from Lebanon, is a Hesbollah supporter and anti-Semitic when she said like Morsi of the Islamic brotherhood that Jews descend from Pigs. Will the Jewish consumers support P & G or P I G? Shame on Proctor and Gamble for gambling on Shakira.

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