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NACDS names director of federal public policy

BY Antoinette Alexander

ARLINGTON, Va. — Building on its government affairs and public policy department, the National Association of Chain Drug Stores has hired Christopher Smith, formerly with the National Community Pharmacists Association, as director of federal public policy. 

Smith will report to Kevin Nicholson, VP public policy and regulatory affairs. Smith started his new role with NACDS on Aug. 27.

The new director-level position will further enhance the scope of policy expertise within NACDS’ government affairs and public policy department, the Association stated.

In his role, Smith will provide policy guidance on pharmacy issues primarily at the federal level in the area of patient care, including Medicaid, medical homes, health exchanges and accountable care organizations.  He will analyze and interpret policies and regulations that impact pharmacy patient care, prepare and deliver official testimony and comments, and serve as an authoritative resource on these issues for NACDS members.

“We are pleased to welcome Chris to the NACDS staff team,” stated NACDS president and CEO Steve Anderson.  “His association and legislative experience, as well as his health policy law expertise will help further advance NACDS’ pro-patient, pro-pharmacy policy activities.”

Smith previously served as director of policy and regulatory affairs for NCPA, providing expertise on Medicare, Tricare and healthcare waste, fraud and abuse issues. In addition, he was a visiting assistant professor of law at Widener University School of Law’s Health Law Institute. Smith also conducted a fellowship with the U.S. Senate Judiciary Subcommittee on Crime and Drugs.


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Study finds convenience factor important for drug store shoppers

BY Alaric DeArment

NEW YORK — Are drug stores becoming the new convenience stores? A new survey by The Hartman Group indicates that for many shoppers, the drug store is a destination for convenient purchases — particularly, food and beverages.

In a survey of 1,900 adults in Seattle and Dallas, the Bellevue, Wash.-based research firm found that when respondents most recently visited drug stores, 24% of trips were for items for immediate consumption, while 29% were stocking up items. Significant percentages of purchases were for OTC, personal care and consumable items.

The close attention many drug store chains have been paying to their front ends is a testament to the trend. Walgreens, both in its core stores and in the New York-based Duane Reade chain, has been sprucing up the beauty and personal care sections with a wider range of products and amenities for shoppers, as well as expanding the selection of consumable products on offer. Rite Aid and CVS have been making similar efforts, as have some regional chains like Seattle-based Bartell Drugs.

Click the image below to enlarge.


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TRESemmé to present ready-to-wear hair at Mercedes-Benz Fashion Week in NYC

BY Antoinette Alexander

NEW YORK — Hair care brand TRESemmé by Unilever is once again the official hair care sponsor of Mercedes-Benz Fashion Week and this season, for the first time ever, will partner with contemporary fashion label Nanette Lepore. The partnership marks TRESemmé’s fourth designer sponsorship.

This year is the brand’s 11th consecutive season as the official hair care sponsor and, as always, the brand’s presence will be felt throughout the week, with an onsite activation at Lincoln Center, sponsorships of four top designer shows and a new multi-media advertising campaign visible throughout New York City.

In addition to Nanette Lepore, the brand also has designer sponsorships with Jenny Packham, Rebecca Minkoff and Vivienne Tam. TRESemmé Stylist Jeanie Syfu will lead the team backstage, creating on-trend styles to complement each designer’s Spring/Summer 2014 Collection.

In addition, the brand will introduce a newly enhanced version of its original digital series TRESemmé Style Setters, which will broadcast live coverage from Mercedes-Benz Fashion Week on YouTube.com/TRESemme, translating runway style to ready-to-wear looks.

TRESemmé introduced the original web series TRESemmé Style Setters in February 2012, granting access to fashion week from an insider’s perspective. The series showcases the collaboration between hairstylists and designers, from concept to completion, as they create runway-ready style from head-to-toe.

To amplify the partnership, the brand’s sponsorship of Mercedes-Benz Fashion Week will be visible outside of Lincoln Center with a new out-of-home campaign featuring fashion-inspired “ready-to-wear hair” visuals dispersed throughout New York City. In the heart of Times Square, branded digital content will run on the multi-component Walgreens Media Spectacular to educate passersby about the brand’s partnership and highlight the Keratin Smooth, Platinum Strength, Fresh Start, and 24 Hour Body collections.

In addition, at drug stores across the country, TRESemmé will have a heightened presence throughout the week, with eight in-store activations that include dry styling at select Walgreens and Duane Reade locations in New York City, Boston, Los Angeles and Chicago from Sept. 5 to 12.

On-site at Mercedes-Benz Fashion Week, guests will receive the ultimate styling experience at the TRESemmé Salon & Lounge, the only custom-built salon at fashion week. Visitors can book an appointment for complimentary styling touch-ups. In addition, TRESemmé will be distributing travel-size samples of the new Platinum Strength Collection, as well as TRES Two Extra Hold Hair Spray.


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