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NACDS Marketplace to feature new Digital Learning Center

BY Antoinette Alexander

ALEXANDRIA, Va. — The National Association of Chain Drug Stores has announced that this year’s Marketplace Conference in Denver will feature a new interactive educational resource.

This year’s NACDS Marketplace Conference will take place June 23 to 26 in Denver.

NACDS and technology solutions company Inmar, an NACDS associate member, will partner to launch the NACDS Marketplace Digital Learning Center to help retailers and suppliers gain an understanding of the importance of developing and implementing a cohesive digital strategy.
 
The NACDS Marketplace Digital Learning Center — which will be located just inside the exhibit hall floor, by the NACDS New Product Showcase — will offer conference participants interactive experiences demonstrating how mobile Web promotions and social media can be utilized to enhance business. This is the first time an educational resource will be made available on the exhibit floor at the Marketplace Conference.
 
Specifically, the Center will demonstrate how digital promotions can help build customer loyalty and enhance business for retailers and suppliers utilizing three scenarios. Using hands-on displays, participants will explore how a consumer can use social media applications and mobile Web promotions to obtain discounts or other incentives for a particular retailer and/or product(s); how social media and mobile promotions can be used in a store setting; and how retailers and suppliers can collaborate and measure success of these promotions.
 
Seminars will be scheduled in the center during the conference to build awareness of current trends in the rapidly emerging digital promotions landscape. Inmar, along with leading industry partners, will present new insights to help retailers and suppliers engage the digital shopper, and leverage digital technology to foster stronger collaboration with brands. In addition, mobile and digital experts will be available to schedule private meetings with retailers and suppliers to further explore digital business opportunities.
 
“With its focus on business success and collaboration, the NACDS Marketplace Conference is the perfect venue for this interactive educational resource,” NACDS president and CEO Steve Anderson said. “The Digital Learning Center brings an exciting new addition to the exhibit hall’s impressive array of products and services that contribute to business effectiveness and to meeting consumers’ needs. It also previews the innovative approach to trade show management that NACDS will apply to the 2013 debut of the NACDS Total Store Expo.”

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Botanical Labs recalls Wellesse supplement

BY Michael Johnsen

FERNDALE, Wash. — Botanical Labs on Monday recalled 38 bottles of its 33.8-oz. "Wellesse Digestive 3 in 1 Health" liquid dietary supplement and 275 bottles of its 16-oz. "Wellesse Digestive Health 3 in 1" liquid dietary supplement, because of a potential contamination with salmonella, the Food and Drug Administration advised consumers Thursday.

According to the recall release, Botanical Labs was informed by raw ingredient supplier Corn Product on May 29 that one of its ingredients used to make "Digestive 3 in 1 Health" had tested positive for salmonella.

To date, raw material received and tested by Botanical Labs have tested negative for salmonella, according to Botanical. To date, no lots of "Digestive 3 in 1 Health" final product have tested positive for salmonella, the company added.

The product being recalled was distributed after May 1.

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AAP sponsors prescription drug abuse education event

BY Alaric DeArment

SCOTTSBORO, Ala. — Government authorities are working to educate independent pharmacy owners on prescription drug abuse, an independent pharmacy network said.

In an event sponsored by American Associated Pharmacies in San Diego, Drug Enforcement Administration deputy assistant administrator for the Office of Diversion Control Joseph Rannazzisi discussed topics related to prescription drug abuse. Rannazzisi explained how drug abusers divert prescription drugs through doctor shopping, forged prescriptions, theft and the Internet.

According to the "National Survey on Drug Use and Health 2008" report, there were 2.5 million people who used prescription pain relievers, tranquilizers, stimulants and sedatives for the first time, compared with the 2.2 million who tried marijuana for the first time. The 2010 report found that prescription and OTC drugs accounted for most of the top drugs abused by 12th graders.

 


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