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NACDS Foundation announces new Community PREP grant recipients

BY Antoinette Alexander

ALEXANDRIA, Va. — The National Association of Chain Drug Stores Foundation has announced 15 additional academic institutions selected for the Community Pharmacy Residency Expansion Project (Community PREP).

The $1.5 million educational grant program, established in 2010, is designed to expand post-graduate community pharmacy residency opportunities for recent pharmacy school graduates. 

The following academic institutions will receive a $50,000 educational grant:

  • Auburn University, with practice sites at Adams Drug Good Neighbor Pharmacy

  • Midwestern University-Chicago, with practice sites at Supervalu

  • Northeastern University, with practice sites at Walgreens

  • Pacific University, with practice sites at Virginia Garcia Memorial Health Center

  • Rosalind Franklin University, with practice sites at Northshore University Health System

  • Southwestern Oklahoma State University, with practice sites at Walgreens

  • University of Mississippi, with practice sites at Funderburk’s Pharmacy

  • University of New England, with practice sites at Martins Point Health Center

  • University of North Carolina, with practice sites at Kroger

  • University of Pittsburgh, with practice sites at Giant Eagle

  • University of Rhode Island, with practice sites at Rite Aid

  • University of Texas-Austin, with practice sites at H-E-B

  • Virginia Commonwealth University, with practice sites at Jefferson Good Neighbor Pharmacy

  • West Virginia University, with practice sites at Kroger

  • Western New England University, with practice sites at Big Y Foods

With the 15 programs announced today, Community PREP now has provided funding to create 30 new, post-graduate community pharmacy residencies through grants to nonprofit schools and colleges of pharmacy. Pharmacy residencies provide opportunities for residents to continue their education and pursue research under the tutelage of clinical pharmacists in a community pharmacy setting.
 
“As part of our ongoing commitment to improve patient health outcomes, the Foundation is excited to give community pharmacy residents a strong platform of post-graduate educational opportunities,” stated NACDS Foundation president Kathleen Jaeger. “We congratulate these 15 institutions for their outstanding residency programs, which foster a learning environment focused on innovations in the delivery of patient care services.”
 
Grant recipients are determined based on the recommendations of an independent review committee comprised of representatives from the American Association of Colleges of Pharmacy, American Pharmacists Association and the NACDS Foundation.
 

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Mylan Specialty hires ‘Modern Family’ star for anaphylaxis campaign

BY Alaric DeArment

BASKING RIDGE, N.J. — Mylan Specialty has hired a star of a popular TV series as a celebrity spokeswoman for a campaign designed to draw attention to severe allergic reactions.

The company, a subsidiary of generic drug maker Mylan, announced Wednesday that it hired Julie Bowen for its "Get Schooled in Anaphylaxis" campaign, which includes an essay contest for students in grades 1-12. Bowen plays the role of Claire Dunphy on the show and has a real-life son who had an anaphylactic reaction as a toddler and is allergic to peanuts, walnuts and bee stings. Mylan Specialty markets the EpiPen Auto-Injector.

"Like most kids, my son spends 180 days in school each year, and I need to know that the people he is with everyday know the signs and symptoms of anaphylaxis and what to do if it occurs," Bowen said. "Fortunately, my son received immediate medical care and recovered quickly, but it was a wake-up call that anaphylaxis can occur anywhere and at any time, even when you may not think your child is at risk."

Food allergies are the most common cause of anaphylaxis, and 1-in-13 children in the United States suffers from a food allergy, according to the Centers for Disease Control and Prevention. Other triggers can include insect stings, latex and medications.


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Survey: Showroomers more loyal to retailers than nonshowroomers

BY Katherine Field Boccaccio

MINNEAPOLIS — Contradicting claims that showrooming undermines retail sales, new survey results from loyalty management company Aimia revealed that showroomers exhibit more loyal behavior than nonshowroomers, making them an ideal target for retailers.

Retail showroomers, who browse for items in-store before using their smartphones to find a lower price online, also were found to be active participants in loyalty and reward programs, according to the "Through the Looking Glass" retail brief released on Tuesday.

"Showroomers are more likely to participate in loyalty programs, are more willing to trade personal details for rewards, and are more interested in mobile commerce," Aimia VP knowledge development Rick Fergusonn said. "Retailers should take advantage of these behaviors to transform showroomers to become loyal — and paying — customers."

Research highlights include:

  • American showroomers are 67% more likely than a nonshowroomer to participate in a travel reward program membership;

  • American showroomers are 20% more likely than nonshowroomers to participate in a retail reward program membership; and

  • American showroomers are three times more likely than nonshowroomers to respond to a location-based mobile offer.

"The solution to embracing showrooming behavior lies in retailers leveraging their shopping data to get consumer insights that will help shape their marketing strategies and drive in-store purchases,” said Ferguson, who suggested that retailers can influence showroomers by leveraging the tools of loyalty management, including:

  • Using hard benefits to reward desired behavior: Offer in-the-midst showroomers to join a rewards program with a rich bonus offer on their first purchase.

  • Linking soft benefits (such as exclusive access, experiential rewards and location-based offers) to upper-tier smartphone users;

  • Offering a showrooming app through a loyalty program in order to hold on to customer insights; and

  • Deploying an aggressive partner strategy: Work with and share opt-in data with partners and suppliers to combat showrooming together.

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