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NACDS encourages members to use RollStream’s CEN to assure CPSIA compliance

BY Allison Cerra

ALEXANDRIA, Va. A group representing the nation’s chain pharmacies alerted retailers and manufacturers Thursday about a new rule, part of the Consumer Product Safety Improvement Act, that requires tracking labels on certain products.

The National Association of Chain Drug Stores said that under the new CPSIA rule, which goes into effect March 1, 2011, packaged items –– including certain DVDs, video games, art materials, sporting goods and other products geared for children ages 12 years or younger –– may require tracking labels to be in compliance with CPSIA.

The legislation imposes new document-sharing requirements regarding product-safety-testing certificates on certain consumer products. The new rule follows the first round of implementations this past February.

In an effort to assist retailers and manufacturers to comply with the law, NACDS is encouraging its members to participate in the certificate exchange network developed by RollStream. The CEN provides retailers, manufacturers and distributors a single, online platform to exchange certificates of conformity. It enables manufacturers to directly post certificates to the online platform or provide a link to existing certificates of conformity that a manufacturer may store electronically elsewhere.

“The certificate exchange network has helped retailers and suppliers prepare for the implementation of the requirements of the CPSIA,” said NACDS president and CEO Steve Anderson. “NACDS urges retailers and manufacturers to utilize the CEN for the next round to help reduce the risks and minimize the costs associated with compliance.”

Added RollStream CEO Kristin Muhlner, “While complying with CPSIA regulations can be challenging for many retailers and manufacturers, noncompliance can be financially devastating. We are excited to provide NACDS members with a solution that enables the industry to reduce the risks and minimize the costs associated with CPSIA compliance.”

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Whoa, baby! Bazooka expands one brand’s line

BY Allison Cerra

NEW YORK Confectioner Bazooka announced it is extending its Baby Bottle Pop line to include rattle-shaped lollipops.

Debuting in Berry Blast and strawberry flavors, Baby Bottle Pop Rattlerz rattle just like the infant toy and makes noise when shaken.

“The rattle-like, whimsical shape and sound of Rattlerz encourages consumers to let loose and have fun, which is what the Baby Bottle Pop brand is all about,” said John Budd, VP marketing at Bazooka.

Bazooka is a division of The Topps Co.

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P&G’s ‘Have You Tried This Yet?’ campaign comes to life

BY Allison Cerra

CINCINNATI Procter & Gamble is showcasing products that meet consumers’ everyday needs with its newest initiative.

With more consumers concerned over the cost of household products, P&G created the "Have You Tried This Yet?" campaign, which will reach consumers nationwide with handouts, product samples and even a P&G BrandSaver coupon booklet. Such P&G brands as Bounty and Olay will be featured in the campaign.

"At P&G, we are committed to responding to our consumers’ needs and providing straightforward solutions for everyday issues," said Nataraj Iyer, associate marketing director at P&G U.S. operations. Fifty-one percent of women said they feel overwhelmed when shopping for family essentials. "’The Have You Tried This Yet?’ initiative offers many of P&G’s most innovative products, which can help moms conveniently meet their daily needs, as well as those of their families," Iyer said. 

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