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NACDS applauds credit card expiration date bill

BY Alaric DeArment

President George W. Bush signed into law Wednesday a bill to protect drug stores from lawsuits for printing expiration dates of credit and debit cards on receipts, drawing praise from the National Association of Chain Drug Stores.

The Credit Card and Debit Card Receipt Clarification Act states that printing the expiration date of a customer’s credit or debit card does not violate the Fair Credit Reporting Act.

In the past, consumers have filed class-action lawsuits against retailers that print the expiration dates, alleging that it violates privacy, though it has not harmed consumers. The new law will allow retailers to move for dismissal of lawsuits over the practice.

“Enactment of this law sends a strong message that Congress and the President are confident in the standards that businesses use to protect consumer privacy,” said NACDS president and chief executive officer Steve Anderson. “Retailers will be able to serve their customers without the threat of bogus lawsuits that abuse the judicial system and undermine consumer protection.”

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Walgreens, Nielsen renew agreement through 2013

BY Alaric DeArment

PHOENIX Under a contract renewed Wednesday, Walgreens and Nielsen will continue their collaboration through 2013 in category management, business planning and merchandising services.

Nielsen will also share consumer data and insights with the drug store chain. The data will help Walgreens develop new strategies for attracting customers. Nielsen will also provide Walgreens with Nielsen Answers Retail Edition, a custom analytics platform for retailers.

Based in Haarlem, the Netherlands and New York, Nielsen is a global information and media company that gathers and distributes information on media, marketing and the Internet, as well as sponsoring trade shows and publishing trade titles such as Billboard, Adweek and The Hollywood Reporter.

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Drugstorenews.com ranks among top BtoB media sites

BY DSN STAFF

NEW YORK Drugstorenews.com, the online news home for The Drug Store News Group, was ranked among the top five fastest-growing Web sites in terms of new, unique visitors, according to a recent report in Mins b2b, a weekly industry newsletter for publishing and media executives. Between the months of February and March, drugstorenews.com received the fifth highest percentage gain in the number of unique visitors that visited the Web site during that time, up almost 27 percent month over month, Mins b2b reported in its May 26 edition.

In March, drugstorenews.com received 33,827 unique visitors to the site, a sharp increase over the 26,649 unique visitors the site received in February, as tracked by WebTrends. The news is an important win for The Drug Store News Group, which has devoted more and more resources in recent years to growing its online platform and empowering buyers and sellers in the retail pharmacy industry to communicate more directly and with greater immediacy than ever before.

“The Center for Media Research reported recently that 38 percent of corporate-level executives are using their favorite publication’s Web site on a daily basis. They do it because the websites offer more useful information on the topics they’re interested in; it’s easy and fast,” noted Drug Store News Group publisher John Kenlon. “Drugstorenews.com is growing—versus some pretty big sites—because it helps retail executives keep up with their competitors.”

According to webopedia.com, the term unique visitor refers to “a person who visits a Web site more than once within a specified period of time. Software that tracks and counts Web site traffic can distinguish between visitors who only visit the site once and ‘unique visitors’ who return to the site. Different from a site’s hits or page views—which are measured by the number of files that are requested from a site—unique visitors are measured according to their unique IP addresses, which are like online fingerprints, and unique visitors are counted only once no matter how many times they visit the site.”

Other top finishers, according to the Mins b2b report, included che.com and chemweek.com, which both cover the chemical industry, as well as jlc.com, a web-based resource for professionals in the construction industry, and macforge.net, an online guide for computer programmers looking for open source projects that work on the Mac platform.

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