BEAUTY CARE

MZB Accessories helps Green Babies launch baby body care line

BY Antoinette Alexander

NEW YORK — Organic baby brand Green Babies has teamed up with manufacturer MZB Accessories to introduce its baby body care line at Whole Foods Markets throughout the Northeast region.

The full spectrum of skin, hair and bath products for babies is tear-free and contains no artificial fragrances, dyes, parabens or sulfates. Green Babies products retail for between $8.99 and $10.99.

"Green Babies’ track record for quality and safety in organic baby products is unparalleled," stated Amy Alperin, VP personal care division at MZB Accessories. "With MZB’s pedigree as one of the oldest and most established manufacturers, we’ve collaborated to make a wallet-friendly green product that every parent can bring home in their reusable shopping bag."

MZB Accessories — at the helm of the product’s design, production and distribution — counts Disney, Nickelodeon and Crayola among its children’s personal care licensing partners. Since 1994, Green Babies has been at the forefront of the natural and organic children’s care movement, offering certified organic cotton layette and clothing, wooden toys and natural parenting books.

The line contains plant- and fruit-derived, vegan and certified organic ingredients that are not tested on animals. Green Babies body care products are free of petroleum and phthalates and have been vetted by independent third-party labs to be hypoallergenic and tear-free. All product packaging is made with a minimum of 50% post-consuming recycling materials.

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BEAUTY CARE

Belli products now available at Duane Reade

BY Antoinette Alexander

NEW YORK — New York-based retailer Duane Reade, which is owned by Walgreens, has inked a deal with Belli skin care and now is carrying the pregnancy skin care products in 200 Duane Reade stores.

Duane Reade stores will offer Belli’s Complexion Protection Duo — Belli’s acne clearing facial wash and anti-chloasma facial sunscreen — to help protect skin from breakouts and uneven skin tone. The product set, valued at $46, will be offered at Duane Reade for $39.99. The product set will be merchandised in the expecting and new mom section of the baby aisle.

Belli was founded by family practitioner Jason Rubin and cosmetics industry veteran Annette Rubin, who is a mother of two.

All Belli products are 100% teratology-screened. Teratology is the study of chemicals that are harmful to the developing fetus. Teratology screening guards against ingredients with links to birth defects and replaces them with safer choices instead. Rubin works with a team of other experts (obstetricians, dermatologists and pediatricians) to guide Belli’s chemists in the creation of each unique product, the company stated.

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Julep develops at-home party set

BY Antoinette Alexander

SEATTLE — Julep, a boutique salon concept that offers manicure and pedicure parties, is looking to help beauty mavens enjoy pedicure parties at home with the launch of its new Julep At-Home Mani Pedi Party Set for Six.

"Girls and women all across the country can have a way to enjoy the magic of the pedicure parties that happen in our parlors," stated CEO and founder Jane Park. "I love hosting bridal showers, bachelorette parties, baby showers, Sweet 16 and 40th birthday parties in our parlors at Julep. Our new Julep At-Home Mani Pedi Party Set for Six is the perfect way to have a unique girls’ night in. And we’ve included four of our favorite nail colors with something for everyone."

The Julep At-Home Mani Pedi Party Set for Six includes: Julep basecoat, Julep fast dry topcoat, four Julep nail colors (Amy, Jennifer, Natalie and Catherine), Julep Nourish lavender-vanilla deep hydrating cream, six orange wood sticks, six nail brushes, six toe separators, six nail files, six pedi slippers and cosmopoliltan drink mix.

"We’re especially excited to bring our mission of empowering girlfriends to life through our Julep products by donating $1 of every product sold to organizations that support women," Park added.

Through Julep’s Powered by Girlfriends giving program, Julep Facebook fans can choose the charitable organization Julep donates to each month by voting at Facebook.com/julep.

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