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Mylan, Pittsburgh Pirates to sponsor allergy-awareness event at Aug. 10 game

BY Alaric DeArment

PITTSBURGH — "Buy me some peanuts and Cracker Jacks," goes the line from the famous baseball anthem. For some people, however, that innocuous lyric is a ticket to the hospital, or worse.

Peanut allergies are the most common food allergies in children and can lead to life-threatening allergic reactions, known as anaphylaxis. Fans of the Pittsburgh Pirates who have peanut allergies will have a special area of the PNC Park stadium reserved for them as part of a partnership between the Pirates and Mylan subsidiary Mylan Specialty, which markets the emergency anaphylaxis treatment EpiPen (epinephrine).

Mylan Specialty and the baseball team are sponsoring the first Pirates Allergy Awareness night at the Aug. 10 game between the Pirates and the San Diego Padres. As part of the event, the Pirates will provide tips to help fans be more aware of anaphylaxis.

"Life-threatening allergies are a growing public health problem, particularly among children and teens," Mylan CEO Heather Bresch said. "In fact, a recent study shows as many as 1-in-13 children in the [United States] suffer from a food allergy. We are proud to partner with our hometown team to help the people of Pittsburgh and their family members with life-threatening peanut allergies experience the fun and excitement of a night out at the ball park."

 


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Popchips makes foray into tortilla chips category

BY Allison Cerra

SAN FRANCISCO — Popchips has expanded its portfolio with a new line of popped tortilla chips.

The brand, which launched in 2007, said its latest line features such flavors as nacho cheese, ranch, salsa and chili limon. The tortilla chips will be available at retailers beginning this month.

"Our snackers have been clamoring for us to start popping tortilla chips for some time and our new line represents a great opportunity to build on Popchips’ success by bringing new innovation to the $4 billion tortilla chip category, Popchips style," Popchips co-founder and CEO Keith Belling said.

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Take Care Clinics launches mobile appointment-setting app with iTriage

BY Antoinette Alexander

DENVER, Colo. —Take Care Health Systems, which is owned by Walgreens, has launched a pilot program offering patients mobile and online appointment-scheduling services through consumer healthcare application iTriage.

The scheduling functionality now is available in both the Chicago and Denver markets.

“Today’s consumers are increasingly turning to their mobile devices to access health care information and services, wherever they are and whenever they need it,” said Heather Helle, divisional VP for Walgreens Consumer Solutions Group. “Integrating with the mobile and online appointment-setting technology of iTriage allows us to provide our patients with another tool to help them better manage their personal health care.”

When patients schedule an appointment at select Take Care Clinics using the free iTriage mobile app or website, they receive an immediate response to their request, increasing efficiency and streamlining the appointment process. iTriage also lets users identify symptoms, learn more about medical conditions and access a nationwide directory of medical providers.


“Consumers expect more control and convenience when accessing health care information and services, and iTriage is empowering patients to make more informed decisions,” iTriage co-founder and CEO Peter Hudson said. “As an early innovator in the adoption of the retail clinic model and of mobile appointment setting, Take Care Clinics clearly recognize this dynamic market shift, and the value this service can offer its patients. We are hopeful that as the benefits of the iTriage app are demonstrated, that we can further expand the reach of this program.”



iTriage is available as a free download from app stores for iPhone and Android devices, and is accessible from any Internet-enabled device at iTriageHealth.com.


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