Mylan gears up for second year of providing free EpiPen Auto-Injectors to U.S. schools

BY Jason Owen

BASKING RIDGE, N.J. — Mylan Specialty, the fully integrated specialty pharmaceutical business of Mylan, today announced a second year of its EpiPen4Schools program. In its first year, more than 20,000 schools across all 50 states participated in the program that offers four free EpiPen or EpiPen Jr (epinephrine) Auto-Injectors to qualifying schools in the United States. Qualifications include having a valid prescription.

Over the last year, there has been significant legislative movement across the country to improve access to epinephrine, which should encourage more schools to take advantage of the EpiPen4Schools program. The goal of the program is to help schools have ready access to epinephrine auto-injectors in case a person experiences a life-threatening allergic reaction (anaphylaxis) at school. People are encouraged to visit for more information.

"Educating the public about anaphylaxis preparedness and working to improve access to treatment continues to be an important focus at Mylan, which is why we are pleased to be able to extend EpiPen4Schools," said Heather Bresch, CEO of Mylan. "We hope all schools that have participated in the past will sign up again, and those that haven’t yet enrolled in the EpiPen4Schools program will do so quickly, so that EpiPen Auto-Injectors are in place by the start of the 2013 school year."

Anaphylaxis is unpredictable. For those at risk, it is important to be prepared with an anaphylaxis action plan that includes avoiding known allergens, recognizing the signs and symptoms of anaphylaxis, having immediate access to two epinephrine auto-injectors and seeking immediate emergency medical care should anaphylaxis occur. However, accidental exposure to an allergen can still occur and first-time reactions to unknown allergens are a possibility. Schools should also be prepared with an anaphylaxis action plan.

"Anaphylaxis is life-threatening and can occur quickly, without warning," said Ruchi Gupta, M.D., M.P.H., associate professor of pediatrics at Northwestern University and Lurie Children’s Hospital. "In the last year, we’ve seen more than 20 cases of anaphylaxis in Chicago Public Schools and have felt the positive impact of being prepared with an anaphylaxis action plan and having immediate access to epinephrine — made possible through the EpiPen4Schools program."

The back-to-school season is a key time for people affected by severe allergies to take important steps to start the school year off right. Dr. Gupta offers the following back-to-school checklist to help parents, caregivers and schools be better prepared for anaphylaxis this school year:

For Parents/Caregivers

  • Mark your calendar. Meet with a healthcare provider and make sure your child’s anaphylaxis action plan is up to date;
  • Stay timely. Check expiration dates on your child’s epinephrine auto-injectors, and request new prescriptions if needed. Mylan Specialty offers patients the opportunity to register their EpiPen Auto-Injectors at to receive expiration reminders;
  • Take two. Make sure your child always has immediate access to two epinephrine auto-injectors, as prescribed by a healthcare provider; and
  • Be vocal. Communicate with your child’s school often to ensure planned school activities accommodate your child’s needs.

For Schools/School Nurses

  • Get educated. Make sure school staff members are aware of which students are at risk, know the signs and symptoms of anaphylaxis and are trained how to respond if anaphylaxis occurs;
  • Have a plan. Make sure the school has an anaphylaxis action plan that includes the following elements for people at risk and those who may experience anaphylaxis for the first time at school: Avoid known allergens; recognize signs and symptoms; have access to two epinephrine auto-injectors; seek immediate emergency medical care should anaphylaxis occur;
  • Get in the know. See if your school qualifies to participate in the EpiPen4Schools program by visiting; and
  • Be inclusive. Make sure all classroom activities are appropriate for every student.

In addition to avoiding allergic triggers and recognizing signs and symptoms, people at risk for anaphylaxis should have access to two epinephrine auto-injectors at all times, and school personnel should be trained on how to administer epinephrine and seek immediate emergency medical care should anaphylaxis occur.

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R.WITHAM says:
Aug-24-2013 09:12 pm

This is a fantastic and obviously necessary program. My concern is this...I feel that my customer at the retail counter is being forced to pay for this type of program through their cost at the pharmacy. The retail pricing is exorbitant! Thanks for listening.



Derma e unveils redesigned website

BY Antoinette Alexander

SIMI VALLEY, Calif. — Natural skin care brand derma e has revamped its website to showcase a fresh, modern design and improved functionality.

“We are thrilled with the new look and feel of the revamped website,” stated Jennifer Norman, VP of marketing for derma e. “Consumer feedback has already been overwhelmingly positive in terms of user-friendliness, design aesthetics, content and shopping security.”

To manage the website redesign, derma e turned to IT firm TechXpress.  “With the launch of the web site, users can now enjoy an improved navigation experience ranging from enhanced product classifications, to deep content association,” stated VP of web services Louis Camassa.  “Across the board improvements have already been recorded, from bounce rate reductions to increased user engagement.”

The redesigned site offers —

  • A clean, approachable, uncluttered design for easy and efficient site exploration;
  • Multiple ways to shop – by category, skin type, key ingredient, collection or skin concern;
  • Intuitive search bar facilitates product selection;
  • Streamlined shopping and auto-ship features enable hassle-free purchasing; and
  • Wholesale Vault gives approved retail customers access to selling tools and information.



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A.Butler says:
Aug-17-2013 01:51 am

Websites are the most important thing who attract general public to your business. It is very important to keep the website creative, user friendly and updated. Re designing the website from time to time is the best thing to do this. yahoo websites review



Marc Jacobs Beauty launches exclusively at Sephora

BY Antoinette Alexander

NEW YORK — Fashion designer Marc Jacobs has announced the launch of his namesake cosmetics line, Marc Jacobs Beauty, exclusively at Sephora and in select Marc Jacobs stores.

Born from a synergistic collaboration between Marc Jacobs and Sephora, the Marc Jacobs Beauty collection contains an assortment of 16 complexion and color cosmetics, and four makeup brushes.

Marc Jacobs Beauty’s smart complexion products offer buildable coverage and “superb” finishes: Genius Gel Super-Charged Foundation, Remedy Concealer Pen and Perfection Powder Featherweight Foundation.

Jacobs’ vision led to the creation of Blacquer, invented for the blackest, shiniest black. Find this shade in: Magic Marc’er Precision Pen Eyeliner, Lash Lifter Gel Volume Mascara and Highliner Gel Crayon.

The color range envisioned by Jacobs offers endless inspiration: Lust for Lacquer Lip Vinyl, LoveMarc Lip Gel, Shameless Bold Blush, Style Eye-Con No. 3 and No. 7 Plush Shadow, O!Mega Bronze Perfect Tan and Enamored Hi-Shine Lacquer.

Jacobs’ personal favorites from the collection are Boy Tested. Girl Approved. Lip Lock Moisture Balm, Brow Tamer Grooming Gel and Remedy Concealer Pen.

Marc Jacobs Beauty makeup brushes are designed to offer precision performance for flawless application of his new gel and powder formulas: Face I, Face II, The Blush and The Bronze.


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