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Musselman’s releases new campaign that focuses on grower-owned product

BY Melissa Valliant

PEACH GLEN, Pa. Applesauce manufacturer Musselman’s is launching a new “Grower-Owned Since 1949” campaign ad Monday, created by Pittsburgh advertising agency Brunner. This campaign is the company’s largest ever and will include TV ads for the first time in three years.

Musselman’s initially tried to outrun its competition, applesauce giant Motts, with a “Healthy Snack Alternative” campaign. But when the company realized it could not use this position exclusively, they chose to position themselves as the orchard-based, grower-owned producer.

“Internal research showed that ‘Grower-Owned’ also suggests quality and freshness,” a Musselman’s spokesman said.

The campaign’s two television commercials and two outdoor billboards will be aimed toward mothers with school-age children. The TV ads will air on shows like “Oprah,” “Good Morning America,” “Ellen” and “The View” and channels like the Food Network and Learning Channel. The billboards will be placed near food retail locations.

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Meijer updates databasing technology with aid from QuantiSense

BY Jenna Duncan

GRAND RAPIDS, Mich. Meijer grocery and general merchandise business has announced that it will build onto its current business intelligence systems by adding QuantiSense data tools.

The tools will help Meijer with improved information fathering, sorting and storage operations, reports said. Meijer will also have more support to for interaction between parts of their IT working on operations and also their business team to better execute strategy decisions, the company has said.  

Meijer is first integrating QuantiSense tools into its merchandising staff and will then roll out the system to executive management reporting, consumer insight groups and supply chain services, the company said. The tools help staff by monitoring dashboards which evaluate performance data.

Meijer also currntly uses the QuantiSense Developing Your Playbook for technology and management consulting services.

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Commerical Bakeries partners with Ganeden to develop probiotic cookies

BY Michael Johnsen

TORONTO Commercial Bakeries, manufacturer of private label cookie products in the United States and Canada, on Wednesday announced a partnership with Ganeden Biotech on the development of a variety of probiotic-enhanced cookie products.

“For the first time, we have the ability to produce baked goods with the added benefit of powerful, health-promoting probiotics,” said Phillip Fusco, vice president of Commercial Bakeries Corp. “Probiotics aren’t limited to the yogurt section any longer.”

“The ability to bake cookies and other products with probiotics is something that was unheard of until recently,” said Mike Bush, vice president for business development for Ganeden Biotech.

Ganeden Biotech’s patented probiotic, GanedenBC30, is the only commercially available probiotic strain that can survive baking and other manufacturing processes, Ganeden asserted. The ability of the probiotic strain to survive harsh manufacturing conditions makes it ideal for inclusion in shelf-stable, baked good products, such as cookies.

Commercial Bakeries Corp. produces an assortment of cookie varieties, including sandwich cream, wire cut and rotary cookies, for private labels in the United States and Canada.

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