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3 Musketeers takes on bullying with new ‘anti-shade’ campaign

BY Gina Acosta

 

HACKETTSTOWN, N.J. — Mars Chocolate North America is getting emotional with its 3 Musketeers brand by introducing a new digital campaign designed to inspire and uplift by spreading moments of joy called #ThrowShine.

The company says #ThrowShine is designed to create an environment for young people to give props to their peers – or just make someone feel good and is the positive counterpart to the isolation and embarrassment that comes with throwing shade.

"This is an amazing opportunity to leverage the power of our brand to create a platform that spurs an environment of positivity," said Allison Miazga-Bedrick, 3 Musketeers brand director. "We plan to demonstrate how to #ThrowShine through a series of activations, including new packaging and digital video, but we're most excited to see fans share stories about their own #ThrowShine moments."

Fans can #ThrowShine by sharing one of the new 3 Musketeers bars that are available in retailers nationwide and feature 24 unique, uplifting messages. The messages vary from "you are awesome" to "you're one of a kind," which are all featured in a bright, burst of color on the front of the packaging.

The brand will also demonstrate what it means to #ThrowShine in a unique new digital video series created by Tribal Worldwide. The series features three different videos which each showcase a different perspective of a moment when one teen takes the time to #ThowShine to another with a 3 Musketeers bar. The videos feature a reimagined version of "This Little Light of Mine" by teen music sensation Bea Miller and will be released over the next couple of weeks on the brand's social platforms, as well as various digital networks.

 

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General Mills to introduce Girl Scout cookie cereal

BY Gina Acosta

General Mills is bringing dessert to the breakfast table with the introduction of at least two new cereals made with Girl Scout cookies.

The company confirmed this week that is plans to bring Thin Mint and Caramel Crunch cereals to retail shelves in January.

The news comes after the Girl Scouts announced it plans to introduce two new types of cookies also in January: a s'mores flavor and a chocolate-dipped s'mores cookie.

According to CNN, General Mills said some of the proceeds will benefit the Girl Scouts of the United States of America. 

Read more by clicking here.

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Coca-Cola to launch two new flavors of …

BY Gina Acosta

Coca-Cola is planning to introduce two new flavors of Sprite in early 2017, according to the Atlanta Journal-Constitution.

The two new flavors — Sprite Cherry and Sprite Cherry Zero — turned out to be one of the most popular options among customers using Coca-Cola's Freestyle soda fountains, which allow people to make mix-and-match drink flavors, the AJC reports.

The new Sprite flavors are the first new products added to the company's core fizzy drink line in North America since it launched Coke Life — a low calorie Coca-Cola variant with natural sweeteners — in 2014, according to the AJC.

Read more about Coca-Cola's plans by clicking here.

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