HEALTH

MusclePharm’s supplement to receive L-box placement at GNC stores

BY Allison Cerra

DENVER — MusclePharm’s MuscleGel product this summer will receive premier placement in GNC stores, MusclePharm announced.

The company’s MuscleGel nutritional supplement, which is a gel-based formula that touts 22 g of protein and 96 calories in each pack, will be showcased in an L-box placement at each GNC location. L-box placement is reserved for top-selling companies and products, MusclePharm said.

"This is a great sign that our relationship with GNC is getting stronger by the day. We had an incredible first quarter of 2011, and we are looking forward to even bigger things with them for the rest of 2011 and 2012," MusclePharm CEO Brad Pyatt said.

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HEALTH

Allegra captures strong sales

BY Michael Johnsen

PARIS — Sanofi-Aventis on Thursday reported strong sales out of the gate for its recently switched second-generation antihistamine Allegra.

Allegra generated in excess of $26.7 million within its first month available as a nonprescription allergy treatment in the U.S. market, becoming No. 2 in terms of dollar share of allergy, the company reported.

First-quarter sales of Sanofi’s Consumer Health Care totaled $1.1 billion, representing an increase of 40.3%.

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HEALTH

WheyUp introduces weight-loss beverage

BY Michael Johnsen

TEMPE, Ariz. — WheyUp on Wednesday announced the launch of its weight-loss beverage WheyUp, which features 20 g of protein, 1 g of carbs and 90 calories per bottle.

“WheyUp is the first preworkout drink to market a unique protein beverage that combines whey protein with caffeine,” WheyUp president Erik Rothchild said. “WheyUp is ideal for gaining lean muscle or losing weight, depending upon how and when you drink it.”

For those who have undergone or are planning to undergo gastric bypass surgery — as those who undergo the surgery are required to consume a certain amount of protein daily — WheyUp answers the nutritional needs for these individuals, Rothchild added.

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