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Muscle Milk launches new Light Peach Mango ready-to-drink flavor

BY Jason Owen

BENICIA, Calif. — CytoSport, a sports nutrition company and parent company of the Muscle Milk brand, announced today it has launched a new Peach Mango flavor in its Muscle Milk Light 14-oz. ready-to-drink bottles. Peach Mango is the first Muscle Milk Light beverage option that is naturally flavored and sweetened with stevia, monk fruit and cane sugar.

“We receive a lot of great feedback about our Muscle Milk Light beverages because they appeal to consumers who still want an amazing protein shake with fewer calories,” said CytoSport chief marketing officer Nikki Brown. “We’re excited to provide a naturally flavored option for our consumers to incorporate into their post-workout recovery or daily snack routines.”

Muscle Milk Light Peach Mango contains 20 g of protein, 7 g of fiber and is lactose- and gluten-free, with only 190 calories and 4.5 g of fat.

Muscle Milk Light Peach Mango is available at retailers nationwide now.

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Shopko, Wrigley donate Easter eggs to charitable groups

BY Alaric DeArment

NEW YORK — Shopko and William R. Wrigley Jr. Co. have donated more than 60,000 candy-filled plastic Easter eggs to nonprofit organizations in the Green Bay, Wis., area, the companies said Monday.

The two companies are distributing the eggs to the YMCA, the YWCA, Salvation Army, Boys & Girls Club, Encombass, House of Hope, March of Dimes, City of DePere Parks & Recreation Department, Big Brothers Big Systers, Golden House, New Shelter, Green Bay Area Public School District McKinney-Vento Homeless Student Program, Holy Family School and Neville Museum and Freedom House.

"One of the best parts of being a member of the Shopko team is knowing we are making a difference in the communities we serve, not just through our local store presence, but through our charitable efforts, which are at the core of our company," Shopko COO and interim CEO Mike Bettiga said. "Green Bay is our hometown, and we know that many local charities and organizations plan Easter activities for the families and children that they serve."


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Ben & Jerry’s adds newest flavor

BY Jason Owen

BURLINGTON, Va. — Ben & Jerry’s announced today the addition of Chocolate Peppermint Crunch ice cream to round out the company’s 2013 lineup of new full-time options.

Chocolate Peppermint Crunch is a chocolate ice cream laced with swirls of peppermint and fudge and mint cookie pieces mixed in.

Chocolate Peppermint Crunch joins other 2013 full-time flavors, such as:

  • Liz Lemon —  a lemon Greek frozen yogurt with a blueberry, lavender swirl that was launched earlier this year to celebrate the finale of the "30 Rock" TV show;

  • Pineapple Passionfruit — pineapple Greek frozen yogurt with pineapple pieces and a passionfruit swirl;

  • Vanilla Honey Caramel — vanilla Greek frozen yogurt with a honey caramel swirl;

  • Coffee Coffee Buzz Buzz Buzz — coffee ice cream with espresso bean fudge chunks; and

  • Candy Bar Pie — peanut butter ice cream with fudge flakes, chocolate nougat and sweet & salty pretzel swirls, sold exclusively in scoop shops.

All of the full-time flavors will be appearing on shelves across the country within the next few weeks.


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