BEAUTY CARE

Murad Inc. introduces new skin repair serum

BY Antoinette Alexander

EL SEGUNDO, Calif. Murad Inc., which was founded in 1989 by Howard Murad, M.D. and sells its skin care brand at several retail locations such as Sephora and Ulta, has introduced the new Sleep Reform Serum and Supplements.

The products are designed to help the body and skin “sleep” by using Repair Enhancing Matrix (REM). Developed to increase the depth and duration of restorative sleep, it helps accelerate and optimize the skin’s repair cycle while providing antioxidant protection to shield cells from further damage.

REM complex is comprised of three actives—gamma-aminobutyric acid for encouraging muscle relaxation, methylsulfonylmethane, a sulfur donor for enhancing penetration and reducing inflammation, and vitamin C and its derivatives. This complex, coupled with melatonin in Sleep Reform, promises to induce an anti-stress effect that relaxes skin tension and reduces wrinkles, according to the company.

Applying Murad’s internal/external approach to skin care, the Sleep Reform system is comprised of two tiers:

•  Sleep Reform Serum: A night treatment that is designed to improve skin’s beauty sleep. The product is priced at $97 for 1 ounce. •  Sleep Reform Supplements: Provides ingredients, including melatonin, that promise to improve the ease with which one falls asleep, and helps to reduce nighttime disturbances. The supplements are priced at $49.50 for 60 tablets.

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BEAUTY CARE

Church & Dwight’s Nair unveils new products

BY Antoinette Alexander

NEW YORK Nair, a Church & Dwight product, has unveiled several new hair removal products.

Expanding its Shower Power collection, Nair has developed the new Shower Power Sensitive Formula. The formula is designed for sensitive skin and promises to leave skin smooth days longer than shaving. The suggested retail price is $6.99 for a 5.1-oz. tube. Existing products in the Shower Power line include Shower Power Exfoliating with Skin Renewal Micro-Beads and Shower Power Moisturizing with Aloe Vera.

There’s also the new Nair Exfoliator for Legs and Body. The 3-in-1 formula exfoliates skin, removes hair and moisturizes for soft, smooth skin. The suggested retail price is $6.99 for a 5.4-oz. tube.

For removing hair on the face, Nair has introduced a new Precision Face & Upper Lip Kit and Face Wax Strips. The Precision Face & Upper Lip Kit is comprised of a Hair Remover Cream and Rebalancing Moisturizer. Results are expected to last up to three weeks. The suggested retail price is $4.99.

The new formula of Nair Face Wax Strips features cool, mint strips and soothing wipes for added comfort when waxing such areas as face, eyebrows and the bikini area. Results are expected to last for up to four weeks. The product comes with seven medium double-sided wax strips, 10 small double-sided wax strips and three post wipes. The suggested retail price is $4.99.

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Hawaiian Tropic and Banana Boat unveil sun care products

BY Antoinette Alexander

NEW YORK Sun care brands Hawaiian Tropic and Banana Boat, which are both part of Energizer Holdings, recently brought a touch of summer to chilly New York City with a press event to unveil its latest launches in the sun care aisle.

This year, Hawaiian Tropic is leveraging the trend in anti-aging by infusing vitamins, island ingredients and CoQ10 into some of its products for 2009.

New Hawaiian Tropic products for 2009 include:€  After Sun Body Butter: contains shea, cocoa and mango butter. The formula also is made with a vitamin A, C and E complex.€ Island Radiance Self Tanner Lotion: formulated with an All-Q antioxidant formula and contains vitamin E and CoQ10. The formula also features a light, fresh island fragrance with advanced odor blocking technology so it doesn’t have the harsh smell often associated with many self-tanners on the market.€ Aloha Kiss Lip Gloss Island Berry: features SunSure Technology so it protects longer in the sun than ordinary sunscreens and has a higher SPF with less chemical sunscreens. The lip gloss has an SPF 20.€ Oil-Free Sensitive with SPF 50: a light-weight, oil-free formula that is hypoallergenic.€ Ozone Ultimate sunscreen with SPF 80€ Golden Tanning Dry Oil SPF 6€ Deep Tanning Creme Lotion SPF 2

New products under the Banana Boat brand include Sport Performance Sunscreen SPF 85, Ultra Defense Sunscreen SPF 85, Ultra Defense Faces SPF 30 and Sooth-A-Caine Aloe Mist to soothe sunburned skin.

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