Murad Inc. introduces new skin repair serum
EL SEGUNDO, Calif. Murad Inc., which was founded in 1989 by Howard Murad, M.D. and sells its skin care brand at several retail locations such as Sephora and Ulta, has introduced the new Sleep Reform Serum and Supplements.
The products are designed to help the body and skin “sleep” by using Repair Enhancing Matrix (REM). Developed to increase the depth and duration of restorative sleep, it helps accelerate and optimize the skin’s repair cycle while providing antioxidant protection to shield cells from further damage.
REM complex is comprised of three actives—gamma-aminobutyric acid for encouraging muscle relaxation, methylsulfonylmethane, a sulfur donor for enhancing penetration and reducing inflammation, and vitamin C and its derivatives. This complex, coupled with melatonin in Sleep Reform, promises to induce an anti-stress effect that relaxes skin tension and reduces wrinkles, according to the company.
Applying Murad’s internal/external approach to skin care, the Sleep Reform system is comprised of two tiers:
• Sleep Reform Serum: A night treatment that is designed to improve skin’s beauty sleep. The product is priced at $97 for 1 ounce. • Sleep Reform Supplements: Provides ingredients, including melatonin, that promise to improve the ease with which one falls asleep, and helps to reduce nighttime disturbances. The supplements are priced at $49.50 for 60 tablets.
Actress Natascha McElhone named new face of Neutrogena
LOS ANGELES Neutrogena has signed actress Natascha McElhone to be the brand ambassador for its facial moisturizers and treatments.
In her new role, McElhone will be featured in a national television and print campaign as the face of the Neutrogena Ageless Essentials Continuous Hydration product line.
As the newest member of the Neutrogena family, McElhone joins other celebrity spokespeople including Diane Lane, Jennifer Garner, Vanessa Hudgens, Hayden Panettiere, Gabrielle Union, Susie Castillo and Malin Ackermann.
McElhone currently stars in the Showtime Golden Globe Award-winning comedy series “Californication,” where she plays Karen, the ex-girlfriend of David Duchovny and the mother of his child.
McElhone, a versatile English actress in film, screen and stage who studied at the London Academy of Music and Dramatic Art, is currently in production on “Heaven and Earth” also starring Pierce Brosnan.
Church & Dwight’s Nair unveils new products
NEW YORK Nair, a Church & Dwight product, has unveiled several new hair removal products.
Expanding its Shower Power collection, Nair has developed the new Shower Power Sensitive Formula. The formula is designed for sensitive skin and promises to leave skin smooth days longer than shaving. The suggested retail price is $6.99 for a 5.1-oz. tube. Existing products in the Shower Power line include Shower Power Exfoliating with Skin Renewal Micro-Beads and Shower Power Moisturizing with Aloe Vera.
There’s also the new Nair Exfoliator for Legs and Body. The 3-in-1 formula exfoliates skin, removes hair and moisturizes for soft, smooth skin. The suggested retail price is $6.99 for a 5.4-oz. tube.
For removing hair on the face, Nair has introduced a new Precision Face & Upper Lip Kit and Face Wax Strips. The Precision Face & Upper Lip Kit is comprised of a Hair Remover Cream and Rebalancing Moisturizer. Results are expected to last up to three weeks. The suggested retail price is $4.99.
The new formula of Nair Face Wax Strips features cool, mint strips and soothing wipes for added comfort when waxing such areas as face, eyebrows and the bikini area. Results are expected to last for up to four weeks. The product comes with seven medium double-sided wax strips, 10 small double-sided wax strips and three post wipes. The suggested retail price is $4.99.